Digital marketing is a component of marketing that leverage the internet and online-based technologies to promote a brand and its products or services. It refers to using digital technologies, channels, and tactics to connect your brand with existing and prospective customers. These include social media, websites, and online advertising. It enables your brand to expand its reach and grow beyond geographical limitations.

Essentially, digital marketing is about having a digital conversation with your customers.

A digital marketing agency helps you to develop and implement effective digital marketing strategies that maximize your ROI. They use result-based marketing strategies to help your business achieve its marketing goals and objectives.

Search Engine Optimization (SEO) is the process of improving the quality of your web pages and content for better ranking on search engine results pages (SERPs). The main goal of SEO is to improve organic (unpaid) traffic to your website.

Some common SEO tactics include keyword optimization, meta descriptions, and link building.

Marketing as a Service (MaaS) is a relatively new digital marketing approach that aims to provide on-demand, agile, and tailored marketing solutions to support your marketing needs and functions.
It is a value-based approach to digital marketing. The concept of MaaS is very simple- engage a MaaS provider only where your marketing strategy falls short.

MaaS stands out from the other digital marketing approaches on the following fronts:

• Lower and manageable digital marketing services (you only pay for what you need)
• Access to a wide range of skill sets from industry experts
• Quick strategy execution as services are on-demand
• Immediate access to the latest digital marketing technologies and tools
• Adaptability and scalability depending on your business needs

Digital marketing can help to boost customer engagement and expand your reach, which in turn reduces your customer acquisition costs and improve your bottom line. There are many benefits to investing in digital marketing, including:

• Massive return on investment (ROI) : compared to traditional methods of marketing such as TV, print, and outdoor advertising.
• Targeted marketing: Digital marketing also enables you to filter down your audience to the narrowest demographic for more effective communication. You can target a specific audience with your marketing.
• Quantify your success: You can accurately monitor, track, and quantify the success of your digital marketing campaigns through key metrics such as website traffic and keyword tracking. It’s also easier to tweak ongoing campaigns in order to improve the results.

Here are 5 factors that you should take into consideration while looking for a digital marketing agency:

• The agency’s understanding of your business: Only a digital marketing agency that understands your business ideals, mission, and goals will build a strong online presence for your brand. It’s the only way they’ll be able to effectively evaluate your current digital marketing strategy and make improvements to it. Ensure you work with an agency such as Salt Marketing that’s genuinely interested in learning about your business before getting down to work.
• Type of services agency offers: If you’re looking for 360-degree digital marketing services, then it would be a waste of resources to work with an agency that only specialises in one or two aspects of digital marketing. Salt Marketing offers holistic digital marketing services that include social media marketing, PPC advertising, web design and development, and search engine optimization among others.
• Transparency and accountability: Before engaging a digital marketing agency, ensure you understand what they do, their pricing packages and the level of work to expect. The best agencies will have a clear pricing policy in place and be accountable for how they will manage your digital marketing. They should also be able to understand your business needs and available budget. The firm should be able to satisfactorily address all your questions and concerns.
• Reputation and experience: A credible and reputable digital marketing agency prides itself in its ability to deliver results. You can gauge an agency’s reputation by how their former and current clients speak about them. While vetting an agency, ask if it’s possible to speak to a few of their clients. The agency should also have experience in doing digital marketing in your industry or business niche. A plumbing business won’t have the same social media needs as a bank. You can find a reputable and experienced agency within your industry by asking for referrals from your peers.
• Similarity to your culture: Every business has its own culture, and you will need to work with an agency that aligns with your core values and goals. In order to formulate a winning strategy, you will need to work together in harmony. This is not possible if you have different values. To get a feel of an agency’s style and personality, it is advisable to meet the shortlisted agencies in person and have a face-to-face session with them. Everything might look good on paper, but it’s possible you may never be able to align with each other.

Having a social media presence is crucial for all types of businesses. But every business has unique social media needs, and therefore needs different social media strategies and platforms. What works for another business may not work for you. We can do an audit of your digital marketing needs and advise on the best social media platforms to establish your presence in.

Some of the key components of MaaS include:

• Inbound marketing
• Outbound marketing
• Digital marketing automation
• Lead nurturing at every stage of the sales funnel

If you’re looking to automate your digital marketing to improve your ROI, contact Salt Marketing to learn more about Marketing as a Service.

Salt Marketing offers the complete digital marketing services you need to take your business to the next level. We pride ourselves in being a full-suite digital marketing agency in Dublin. We are confident in our abilities as a digital marketing company and like to be transparent about our work. Get in touch to learn how we can help your business to grow.