Ever since the rise of social media, it has become very important for businesses to engage in social media marketing. The power of social media platforms such as Twitter, Facebook, LinkedIn and Instagram among others can no longer be ignored. More than 50% of social media users use these platforms to research products, according to reports on GlobalWebIndex. They can not only help you to engage your existing customers better but also help you reach new consumer groups. Since most businesses don’t have the capacity to do social media marketing themselves, they often choose to hire social media marketing companies. But how will you know whether an agency has the capability to deliver? Here are 5 factors that you should take into consideration while looking for a social media marketing agency:
1. Type of services agency offers
There are two types of social media marketing companies – those that exclusively focus on social media marketing, and those that offer holistic services and include others such as website development. Choosing to go for either entirely depends on your business needs. It is important to know the type of services the agency will be offering to avoid any shocks later.
2. Reputation and experience
Top social media marketing companies build on their credibility and reputation by delivering results to their clients. You can gauge an agency’s reputation by how their former and current clients speak about them. While vetting an agency, ask if it’s possible to speak to a few of their clients. The agency should also have experience in doing social media marketing in your industry or business niche. A plumbing business won’t have the same social media needs as a bank. You can find a reputable and experienced agency within your industry by asking for referrals from your peers.
3. Transparency and accountability
Before engaging a social media marketing agency, you should have an idea of what they do, their pricing packages and the level of work to expect. The best agencies will have a clear pricing policy in place and be accountable for how they will manage your social media marketing. They should also be able to understand your business needs and available budget. The firm should be able to satisfactorily address all your questions and concerns.
4. Agency’s understanding of your business
To be able to build a strong social media presence for your brand, a social media marketing agency will need to understand your business ideals, mission and goals. This will enable them to effectively evaluate your existing social media strategy and come up with a plan to make it better for an improved return on investment. You would want to work with an agency that is interested in learning about your business. If they see you just as another gig to be completed, chances are that they will employ a generic social media strategy that may not work for you. Avoid such agencies no matter how top-rated they claim to be.
5. Similarity to your culture
Every business has its own culture, and you will need to work with a social media marketing company that aligns with your core values and goals. In order to formulate a winning strategy, you will need to work together in harmony. This is not possible if you have different values. To get a feel of an agency’s style and personality, it is advisable to meet the shortlisted agencies in person and have a face-to-face session with them. Everything might look good on paper, but it’s possible you may never be able to align with each other.
There are several social media marketing companies in Ireland. Picking any one can be difficult. The above tips will help you to narrow down your choices. If you are looking for the best social media marketing agency in Dublin that will transform your social media presence and guarantee a return on investment, get in touch with us today.
Picking any social media marketing company can be difficult. The above tips will help you to narrow down your choices. You may have more queries in your mind. Don’t hesitate to share them with us because an unresolved confusion may result in a costly affair.Get in touch with us soon to avail our social media services.