Let’s say you have the perfect website, a great team, and a formidable digital marketing strategy. You’re still missing out on a significant portion of your potential customers if you don’t take one important step: engaging visitors to your site. That’s right. Even if you’re seeing lots of traffic and impressive conversion rates, there’s still room for improvement.
In this article, we’ll share eight easy ways to get your visitors engaged with your brand.
Let’s dive in:
1. Use Google Display to target the right audience
You can use Google Display to target the right audience.
With this tool, you can reach people who are interested in your product or service and those who aren’t. This will help you create a more personalized experience for your visitors so they can find what they want faster and easier. Reaching the right audience helps to optimize your marketing spend while getting maximum ROI.
2. Give your web visitors high-quality content
Having a blog is a great way to get users to engage with your website. But if you don’t give your audience the content they need, you will lose them. You should strive to provide high-quality and relevant content to your audience. This will increase engagement and convert website traffic into sales.
Always ensure that your content is:
Relevant and helpful
Well-researched and presented
Entertaining and interesting
Easily sharable on social media platforms
If you’re providing high-quality, ultra-useful content such as how-to guides, quick tips, and tutorials, users will think of your site as a trusted resource they can always turn to whenever they need an answer.
Don’t forget to add compelling call-to-actions (CTAs).
3. Use email wisely
Email marketing is one of the most effective and popular ways to get your message across. According to Statista, there are 4.14 billion active email users globally. Additionally, emails have an opening rate of 18% and 14.1% click-to-open rates (CTOR). It’s an excellent way to build trust, relationships and loyalty with your audience. So always ensure that you collect email addresses. Your blog traffic won’t help you if those visitors leave and never return anyway. So you need to stay in touch.
Growing your email list is the first step to building a community for your business. The second step is using those email addresses wisely.
This step by step guide to email marketing will help you put to good use the email addresses you collect.
4. Deploy leave-exit pop banners
Exit pop banners are a type of pop-up that appears when a visitor is about to leave your website. They may be displayed in several different ways:
As a full-page overlay, which covers the content on your page and requires the visitor to dismiss it before they can continue to browse your site.
As an in-line ad along the top or bottom of a webpage (also known as banner blindness).
Popup ads are typically used when people visit websites with the intention of making purchases but they don’t buy anything while visiting. Popup ads are called “exit popups” because they appear when someone is about to leave the page and encourages them to stick around by giving them something free for their attention on that specific moment.
5. Leverage chatbots and live chat widgets
Chatbots are a great way to engage visitors and increase sales. They help your visitors to easily find what they are looking for on your website. They can have all their questions answered with ease, in real-time. You can deploy chatbots to provide customer support through major messaging platforms such as Whatsapp Business, Facebook Messenger, and Slack among others.
If you are using live chat widgets, just make sure that you notify visitors when no one is available to accept live chat inquiries. You may otherwise end up irking your visitors.
6. Make use of Facebook Pixels
Facebook Pixels allow you to track and optimize your Facebook campaigns, as well as build custom audiences and monitor your Ad performance.
You can use Facebook pixels on any page of your website (even if it’s not your homepage) to track what visitors do on the site, so you can then retarget them with ads later if they don’t convert.
For example, if someone visits a specific product page but doesn’t add it to their cart or check out right away, Facebook pixels will follow that user around the web until they come back and complete their purchase. This allows marketers to increase conversions by targeting this audience with relevant ads at just the right time when they’re ready to buy!
7. Optimize your landing page
Landing pages are the first page a visitor sees when they click on your ad. They are designed to convert visitors into customers by providing them with the information they need in order to make a purchase decision. Landing pages should have a clear call to action which tells visitors what you want them to do next, whether it be download an eBook or sign up for a newsletter.
In general, there are two types of landing pages:
Informational: informational landing pages provide information about a product or service without asking for any commitment from the viewer. These kinds of pages are great if you want people just looking around on your website and don’t require much effort from them on their part yet still want some form of interaction before making their final decision.
Transactional: This type of landing page asks viewers for specific actions such as signing up for email newsletters or making purchases online right away after viewing them. They tend to not only encourage visitors but also help increase conversions because they remove any confusion about how guests get started once they’ve clicked one of these ads.
8. Highlight your social proof
The very first thing consumers do when they land on your website is to look out for social proof.
82% of consumers rely on buyer reviews before making a purchase. Social proof on your website will help to increase buyer confidence. Besides buyer reviews, social proof can also be in the form of testimonials, star ratings, and real-time statistics. They can help to validate buyers’ decisions and increase your conversion rates. In the long run, it helps in building brand credibility.
Increase your conversion rates with bespoke digital marketing services
Make sure your website isn’t failing you by letting visitors walk away without engaging with them in some way. It’s true that the first step to getting more visitors is getting a lot of visitors, but it’s also true that you can’t sit back and expect them all to convert. Regardless of how many people visit your site, if you don’t have any way for them to engage with your brand or product, then they’re more likely to walk away from the site and never come back.
The best way for you is to ensure you have a highly effective digital marketing strategy that optimizes your sales funnel. We can help to develop a tailored digital marketing strategy that enables you to leverage the multiple opportunities available to increase your engagement and conversion rates. Whether it’s through search engine optimization (SEO), email marketing, social media marketing, and paid ads.
Now you know what to do. Reach out to our team to discuss your digital marketing needs.