Facebook marketing isn’t a new concept. By now, you must have heard several times that your business should have a presence on Facebook, among other social media platforms. It is easy to understand why. The platform has nearly 1.56 billion daily active users. To put it into perspective, that is about 20% of the world’s population. Or five times bigger than the US population. Imagine being able to reach that number of people on a single platform. Powerful, isn’t it? The number is still growing.
However, a lot of things have changed on the platform since its inception in 2004. New features such as chatbots and live videos have been incorporated while others have been taken away. As a result, Facebook marketing has changed over the years. We will look at 7 Facebook marketing hacks that you should know in 2020.
Types Of Facebook Posts
Before we dive into the hacks, we should look at the different ways your business can engage with your followers on the platform. There are different kinds of Facebook posts. Here’s how you can engage with your followers on Facebook.
- Status posts- These are text-only posts that drive engagement only.
- Photo posts- Just like status posts, photo posts only serve to drive engagement. They are however more effective than status posts.
- Video posts- Intended for infotainment, video posts help brands to connect to their customers by giving them an opportunity to let them in on the brand within a few minutes.
- Facebook Live- Facebook Live allows users to host live video broadcasts. It can be a great way to give your audience a behind-the-scenes look into the business.
- Link posts- These types of posts link to content that are outside of the platform. This helps to drive traffic to your website.
- Poll posts- Poll posts are intended to gauge your audience’s choice between different options. The results are made public once the voting ends.
- Facebook stories- They are temporary photo or video posts that usually disappear after 24 hours.
- Pinned posts- These are regular posts that are pinned to the top of your page. It is the first thing visitors will see when they visit your page.
Different types serve different purposes. They are suited to different types of audiences as well. It is important to carry out comprehensive market research to know which type of post would be most suited to your audiences. Knowing when to use each type of post is key to having an effective Facebook marketing strategy. Some of the questions you can ask when researching the best type of posts to use include how well your audience identifies with your brand, what consumer challenges do your products address, and how do you distinguish yourself from the competition. This requires active social listening.
7 Facebook Marketing Hacks You Should Know In 2020
Facebook is set to remain the biggest marketing platform for brands in 2020. In fact, it is growing bigger by the moment. Putting in place a great Facebook marketing strategy can help you to capitalize on the platform to increase your brand visibility, lead generation, and conversion rates. These are the 7 Facebook marketing hacks you should know in 2020
Facebook is set to remain the biggest marketing platform for brands in 2020. In fact, it is growing bigger by the moment. Putting in place a great Facebook marketing strategy can help you to capitalize on the platform to increase your brand visibility, lead generation, and conversion rates. These are the 7 Facebook marketing hacks you should know in 2020;
1. Have the right goals
The first step of any great Facebook marketing strategy is to have the right goals. This will give you the roadmap you can reference when measuring the success of your strategy. It is important to set achievable goals. Some of the common goals you can set for your marketing strategy include;
- Increase the quality of sales through better Facebook targeting
- Improve brand value
- Improve brand visibility on social media
- Be more efficient in social recruiting
- Enhance business growth by reducing customer churn rate and increasing acquisition.
2. Define your target Facebook audience
Once you understand your target Facebook audience, it will be easier to come up with an effective Facebook marketing strategy. There are a number of tools you can use to understand social media demographics, including Facebook Page Insights. You need to have an idea of your target audience’s geographical location, languages, and level of education among other factors. Once you have a clear idea of the people you are trying to reach, it becomes easier to get to them.
3. Proactively engage with your audience
The advancement of social media eliminated one-way communication channels between brands and their customers. Social media is for networking, sharing content, and having discussions. It encourages two-way communication between brands and users. Capitalize on it to grow your business. Build a community around your audience and host discussions about your brand. This will give you valuable feedback you can use to your advantage. You also have to find optimal times when your audience is most active on Facebook. This will help in driving up engagement.
4. Curate and schedule your Facebook content
Content creation and curation make up an important component for any Facebook marketing strategy. There are several types of posts, as discussed above, that you can use to drive up engagement and brand visibility. Different techniques work effectively for different brands depending on their intentions. Find what works for you. Video marketing is also picking up and it is an area you would want to explore.
After deciding on the content, you should find out the optimal times to schedule the posts in order to achieve maximum engagement. Scheduling also helps you to identify gaps in your posts and improve them.
5. Come up with a strategy for Facebook advertising
At some point, you are going to have to pay for Facebook Ads. Don’t expect to grow your audience and brand visibility overnight without putting in any effort. When done well, the return on investment from Facebook ads is massive. Your campaign ads should focus on relevancy and cost-effectiveness. Your Facebook ads should take into account the following aspects;
- Brand identity
- Customer rewards
- The tone of the ad
- A clear and precise call to action
It is important to periodically update and repurpose your ad content. This helps to keep them fresh and interesting to the audience. Old content will ruin your Facebook retargeting efforts. You can use metrics such as click-through rate, impressions, and costs-to-acquire to measure the success of your Facebook ads.
6. Get your employees in on your Facebook marketing strategy
Employee advocacy is often very underrated. Employees give a face to the brand, bringing it to life in the minds of the customer. Customers are unlikely to connect to an inanimate faceless brand. Your employees sharing information about the business on their personal social media pages could help customers to feel more connected to it. Besides, their experience with the brand is more authentic than that of social media influencers. It is also free, hence saving you costs on influencers.
7. Track, measure and refine your results
You can only know if your Facebook marketing strategy is effective if you constantly track and measure your results. You don’t even have to wait until the end of the marketing campaign to analyze the result. There are tools such as Facebook Insights that allow you to measure your ongoing campaigns and tweak them appropriately for maximum results. Once you have an idea of what works for you and what doesn’t, it becomes easier to maximize your return on investment. You should also compare your data to that of competitors so as to have an idea of where you need to step up.
There are a lot of ways your business can gain from Facebook marketing. It can be overwhelming at first, especially for small businesses with limited resources. However, it is totally worth the effort. The most important thing to keep in mind is that Facebook marketing is a continuous process that involves constant goal-setting, results review, and tweaking of the strategy. These 7 tips can help you to get started on Facebook marketing.