Get the Right Strategy For Your Amazon Sponsored Products
Every PPC campaign needs to be tailored to its platform, and the same case applies to Amazon ads. Before you go ahead and plough your money into the process, you want to be sure that you're on the right track – and that’s where our Amazon PPC team comes in.
Boost Your eCommerce Sales
To succeed on Amazon, you need a blend of search engine optimization (SEO) strategies, and a competitive PPC campaign. Amazon sponsored products ads show up on the first page of the search results, as well as the product pages. Given that they are displayed directly besides competitor products, it’s critical to ensure that you have optimized product descriptions, imagery, and pricing – which is included in our Amazon SEO services.
We cover the different advertising options on Amazon:
- Sponsored Brands
These are directed to shoppers searching for the relevant items on Amazon, and promote up to three products.
- Sponsored Product Ads
Each ad here promotes one product, and they score the highest sales-per-click. They pop up as the shoppers carry out product searches.
- Product Display Ads
An ad promotes a single product, and will show up as the shopper browses on Amazon, searches for the relevant items, and views the merchandising emails from the ecommerce platform.
Manage your Advertising Cost of Sale (ACoS)
With Amazon PPC ads, you pay when a shopper clicks on them. Setting your budget and limits on how much you'll bid per click will determine how much you spend. Our team will set you up with the optimal plan to give you more returns while minimising costs spent. We eliminate the negative keywords to reduce ad spend, and also focus on key parameters like match type, relevance, and competition. The goal is to give you more bang for your buck.
We use a wholesome approach, encompassing everything from researching high-value keywords for each of the products being pushed; automatic and manual campaign management to maximise on the ad performance; analysing the listings and advertisements set up by your competition in order to identify the best opportunities for your business; and also managing lightning deals, product promotions and coupons for you to capitalise on Black Friday sales and other high-traffic shopping days.
With you every step of the way
Our Amazon PPC team will analyse your business, market and goals, and provide a detailed advertising campaign strategy. We will keep track of the growth and performance, making routine adjustments backed by data obtained to maximise the ROI. All through, a dedicated Account Manager will keep you updated with reports on the process of the campaign.