3 Design Tips To Improve User Experience On Your Website

By Salt

There are features that are a standard for quality Dublin web design services: user-friendly navigation, fast load times, and data security. Adding innovative features and elements to improve UX will encourage your visitors to stick around for longer. To lower your bounce rate and drive up more engagements, the site’s visitors should have a smooth and engaging time. Here are 3 tips that also form part of the web design trends for 2021 and beyond.

1. Lazy Loading

How many website visitors scroll to the bottom of the webpages? How much of the website traffic landing from search engines gets to browse through the entire content on the site? So why use time and server resources to load offscreen content that the user may not get to see? A Google study showed that simply slowing the page load time from 1 second to 3 seconds, increases the probability of bounce by 32% – so measures to cut this down are key.

While the graphical elements in your website and third-party integrations like analytics tools are needed, they don’t have to slow down your website. Configuring a smart content load will improve the user experience. Basically, with lazy load, instead of the entire web page being loaded and rendered to the user in bulk at a go, only the required section is loaded, and the rest gets delayed until the user needs it. One type of lazy load is the infinity scroll that is used by top social networks. Here, the content is loaded as you scroll down the page.

This form of on-demand loading optimizes content delivery by reducing memory usage, bandwidth and time consumption. The web browser only gets the content that the user sees on the screen. However, implementing it gets more complicated since more lines of code will need to be added to the current ones – but that’s a walk in the park when you turn to the web design company Dublin professionals.

2.  Scrolling transformations

What about making each scroll down on the webpage feel like the user is on a new page – or even site? Enter scrolling transformations. Here, through the use of creative visual feedback, you can improve the user experience as they navigate through the webpages they visit. These are the likes of the rhythmical animated elements intersecting with each other on the Home Société website, where the business highlights its design works.

A scroll – whether it’s using the mouse, navigation keys on the keyboard or bar on the browser, is a form of interaction. Scrolling transformations respond to that physical action of the user with an engaging item on the screen that will keep them interested. This ranges from changes in the colour schemes of the page, making shifts to the layout, or having complex animated transitions. It makes the webpage feel alive – and keeps the visitor engaged.

Extra tip: You can leverage micro-interactions, which are basically small animations giving subtle feedback to the users. This can be something as simple as a link changing colour when the user hovers the mouse over it, or the mouse cursor changing into a different image depending on the section that is on.

3. Interactive marketing

Speaking of interactions, having engaging sections on the website gives more value to the visitors accessing it. For instance, the quick feature of a realtor adding a mortgage calculator to their website enables them to provide more value to the user while also learning more from the data that is being fed into the calculator. Other kinds of interactivity features include polls and surveys, contests, and even assessments such as quizzes. 

Interested in improving the UI/UX of your website? Speak to the experts at SaltMarketing to get you started.

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