Our content creation team works with you to develop material that will drive up traffic and engagement, deliver value to your target audience, and generate more sales. Our plan takes 6 steps:

• Conducting a content audit : What needs to be retained, discarded, or rethought? We analyze the existing content, looking at its performance, gaps, and structure.
• Competitor analysis : This is to give insight into what your competitors are doing – such as looking at topics and search terms in their content that outranks yours, all through what they have ignored that you can use to your advantage, such as keywords which they aren’t targeting.
• Keyword research : What are your target audience searching for? From short to long phrases – these are analyzed to identify which should be integrated into the content. This is part of the SEO processes to get you to rank higher in search results.
• Create a customized content plan : We develop a plan that is fine-tuned to your particular business. This takes into account the target audience, the type of content that is being generated – blogs, guest posts, social media content, videos, eBooks, webpages, newsletters, case studies banners, etc. – all through to the channels that will be used to push the content to the target audience.
• Content creation : Our creative team takes over, and generates original content for your brand. Salt Marketing has pooled together writers, editors and graphic designers to provide engaging content that will deliver your desired message and keep your audience hooked.
• SEO : SEO processes used then put the content in the line of sight of your target audience, and drive more traffic to your website. This includes:
  • On-page SEO – URL structure, HTML tags, page titles and mobile friendliness, Alt text for images, internal linking, Schema markup, social tags, and page experiences like loading speed and navigation.
  • Off-page SEO – Inbound links, social media marketing, guest blogs and posts, unlinked brand mentions, influencer marketing etc.

Salt Marking helps businesses across the scope to create their content strategy. Some of the niches we cater to include:

• Consumer services
• Transportation
• Consumer Packaged Goods
• Service Consulting
• Tech/Software/Biotech
• Education
• Communications/Media
• Healthcare
• Fintech & Insurance
• Retail/Wholesale businesses
• Energy
• Mining/Construction

Getting a tailored content creation strategy from Salt Marketing helps your business in in different ways:

• It clarifies your message : A good content creation strategy helps you tell your story and define who you are. When you don't tell your story, your audience makes up their own opinion about your business. So, sending the same message across the various channels helps you reach the right audience and clarify the message you want associating with your brand.
• Helps build your credibility : A good content creation strategy gives you more exposure, and thus you get in front of more people. Furthermore, a strategy helps you avoid making common mistakes in your marketing, thus setting up your brand as a leader in the industry.
• Develops Consistency : For any business to benefit from content marketing, content creation needs to be consistent. You don’t want to be haphazard with your audience when putting out content; otherwise, you might lose them to the next best thing. A solid content creation strategy helps you remain relevant to your audience by helping you find what's relevant to them and addressing it.

Creating a content strategy is a bold step for any business. Developing and implementing one needs time and a few attempts to perfect. Every business is different, and so you need to create a strategy based on what yours needs. Taking this on yourself can be overwhelming- form analyzing audiences, to curating material and promoting it. We’re here to help.