Google Ads Agency
Ads That Actually Make
You Money Let's build your plan
You know you need to be on Google. When your customers have a problem, that’s the first place they go. But the thought of “paying for every single click" is terrifying, isn’t it? It feels like you could pour your entire marketing budget into a black hole and have absolutely nothing to show for it.
Without a proper strategy, Google Ads is a fast way to lose money. We take the fear and the guesswork out of it. A smart data-driven and transparent media plan will help you take the right decisions.
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The Problem
Is This Your Google Ads Nightmare?
If you’ve ever dipped your toe into the world of Google Ads, or hired someone who didn’t quite know what they were doing, this probably sounds all too familiar.
- Are you watching your budget disappear with a flood of clicks, but the phone isn’t ringing and your inbox is empty?
- Do you feel like you’re in a bidding war with massive competitors that you can never win?
- Does logging into the Google Ads dashboard feel like you’re trying to read a flight manual in another language?
- Are you paying for clicks from people searching for things that are completely irrelevant to your business? (The digital equivalent of tyre-kickers).
- Does it feel like you’ve built a great website, but it’s like having the best shop in town hidden down a dark alleyway?
This is the frustrating reality for so many businesses. We’re here to turn the lights on and give you a clear map.
The Opportunity
The Magic of Google Ads: Being the Answer to Their Question
When someone types “emergency plumber dublin" or “best accounting software for startups" into that search bar, they have a real, urgent need. They are ready to buy. Being the first, most relevant answer they see isn’t just advertising; it’s a customer service.
With a smart Google Ads strategy, you can:
- Are you watching your budget disappear with a flood of clicks, but the phone isn’t ringing and your inbox is empty?
- Do you feel like you’re in a bidding war with massive competitors that you can never win?
- Does logging into the Google Ads dashboard feel like you’re trying to read a flight manual in another language?
- Are you paying for clicks from people searching for things that are completely irrelevant to your business? (The digital equivalent of tyre-kickers).
- Does it feel like you’ve built a great website, but it’s like having the best shop in town hidden down a dark alleyway?
Our SOS Process: A Simple Plan
for Profitable Clicks
Our approach begins with clear communication and practical strategies. We provide a comprehensive roadmap at no cost, ensuring you are confident in our strategy before we commence.
The Services
Our Complete Google Ads Engine
From Keywords to Conversions
We manage the entire, complex system so you can focus on running your business. This isn’t just about managing bids; it’s about building a predictable lead-generation machine.
In-Depth Keyword Research
A comprehensive list of keywords allows us to focus on the keywords which generate the momentum. We call them “money keywords.
Compelling Ad Copywriting
Reaching out to those who are ready to buy now or creating the demand for your product or services is the prime objective of our copywriting.
Daily Campaign Management
Our team provides daily account optimisation, including bid management, ad pauses, and scaling successful campaigns.
Landing Page Optimisation (CRO)
We do more than just send traffic; we help you convert it. Our expert advice will improve your landing pages, plug the “leaky bucket," and boost your sales.
The Negative Keyword Blacklist
Our secret weapon. We build and maintain an extensive list of negative keywords to stop your ads from showing up for irrelevant, money-wasting searches.
Google Shopping
For e-commerce businesses, we build and manage campaigns that put your products front and centre.
SEO vs. Google Ads: Owning Your
Traffic vs. Renting It
One of the first questions we’re always asked is, “Why should I invest in SEO when I can just pay for Google Ads and be at the top tomorrow?"
It’s a fair question, and the answer gets to the heart of building a real, sustainable business online. The simplest way to think about it is like renting a house versus buying one.
The Smart Approach: The Best of Both Worlds
So, what’s our take? For many businesses, a smart strategy uses both.
- Google Ads are a brilliant tool. They are fantastic for getting immediate data, testing a new product, or giving your business a boost during a key season.
- But SEO is the foundation of a truly profitable, long-term business. It is the only way to build a sustainable, valuable asset that reduces your reliance on “renting" traffic forever. Our goal is to build your house so well that you’ll never have to worry about paying rent again.
The End of Flying Blind: Your Live Ads Dashboard
The biggest fear with Google Ads is not knowing where your money is actually going. We eliminate that fear completely.
We give every client 24/7 access to our live, AI-powered reporting dashboard. This isn’t a confusing spreadsheet we send you at the end of the month. It’s your real-time window into the campaign, showing you exactly what’s happening, whenever you want to see it.
- See Exactly Where Your Money Goes: Track your ad spend, cost per click, and cost per lead in real-time.
- Know What’s Actually Working: Instantly see which campaigns, keywords, and ads are driving real phone calls and enquiries.
- Total Transparency: No more smoke and mirrors. You see what we see, giving you complete confidence and control over your budget.
This is our commitment to a data-driven, transparent partnership. You’ll always know how your investment is performing.
Industries We Serve
Google Ads isn’t a one-size-fits-all service. Every sector has its own challenges, seasonality, and customer behaviour. That’s why we don’t run generic campaigns — we design strategies that work for your industry and audience.
E-commerce & Retail
Selling online is competitive, and every click counts. We build campaigns that put your products right in front of people who are ready to buy — whether through Google Shopping, Performance Max, or smart remarketing. The focus is simple: turn browsers into buyers.
Professional Services
For accountants, solicitors, architects, and consultants, quality leads matter far more than traffic. We target the searches people make when they actually need your service, not when they’re just having a browse. That means more real enquiries and booked consultations, not tyre-kickers.
Healthcare & Wellness
From local dentists to physios and private clinics, patients are searching every single day. We make sure you’re the first name they see when they Google for help, with local campaigns that turn searches into new patients.
Hospitality & Tourism
Hotels, restaurants, and tour operators live on bookings. We target travellers while they’re researching trips and planning nights out, so you don’t just get clicks — you get more rooms filled and tables booked.
Education & Training
Students and professionals go straight to Google when looking for courses. We build campaigns that focus on course-specific keywords, seasonal enrolment dates, and remarketing, so your seats and sign-ups never run empty.
SaaS & Tech
Software and tech buyers are deliberate. They Google with intent, looking for specific solutions. We make sure your ads show up for the right job titles, industries, and problems, so you’re speaking directly to decision-makers with budgets.
Budget Guidance
The big question: “How much do I need to spend on Google Ads?” The truth is, it depends on your industry, competition, and goals. But here’s a guide to help:
- Small & local businesses (plumbers, electricians, salons, gyms) usually start with €1,000–€1,500/month. That’s enough to generate steady leads in a local area.
- Growing e-commerce brands invest between €3,000–€10,000/month, allowing them to run Shopping, Performance Max, and remarketing campaigns at scale.
- High-value services & B2B companies (law firms, accountants, software providers) generally start at €2,000+/month, as leads are more competitive but higher value.
The key isn’t just how much you spend, but how wisely you spend it. Every euro should be working hard to bring in sales or leads — and that’s exactly how we treat your budget.
Why Work With Salt Marketing
Google Ads can either make you money or burn it. The difference comes down to who’s managing it. Here’s why Irish businesses work with us:
- We’re local. Based in Ireland, we know the market here and how Irish customers search online.
- No outsourcing. Our own in-house team handles everything — strategy, writing, design, and management.
- Daily care. We don’t “set and forget.” We’re in your campaigns every single day, making tweaks that protect and grow your budget.
- Clear reporting. No jargon-filled PDFs. You’ll always know where your money is going and what you’re getting back.
- Proven results. From e-commerce to professional services, we’ve built campaigns that deliver growth, month after month.
- Free plan upfront. Before you spend a cent, we’ll show you a full campaign plan so you know exactly how we’d grow your business.
Our Work Speaks Louder Than Words
We build professional websites for businesses that demand results. Here’s a look at what we’ve delivered for our clients.
generating qualified leads, resulting in a 300%
increase in online enquiries in the first quarter.
the customer journey, leading to a 45%
increase in online sales within six months.
high-quality work, significantly shortening the sales
cycle by building immediate trust with potential clients.
Faqs
Your Reputation Questions, Answered Honestly.
Reviews
Google Reviews
Ready to Stop Guessing and Start Converting on Google?
Let’s stop letting one or two unhappy voices define your entire business. It’s time to build an online reputation that truly reflects the quality of your work and becomes your most powerful marketing tool. The next step is a simple, straightforward conversation. No hard sell, no jargon, just a good chat.
