Health Website SEO

Win Their Trust And Get More Patients Through Your Doors

Did you know that one in every 20 Google searches is health-related? From queries about common health conditions, typical symptoms and treatments, to whether an illness is contagious, which ages it affects more – people are increasingly turning to Google for this basic information.  In fact, 77% of patients use a search engine (Google, Bing, Baidu, Yahoo!) before booking an appointment with a local healthcare provider. This means that health practitioners have to create a good online presence if they want to increase their reach in terms of potential customers. 

Simply put, if your practice does not show up among the first search results online, your competitors’ health practices will. Hence, they will get the clicks and you might lose out on new potential patients.  Google already accounts for at least 70% of the global search traffic, and the first five organic results that appear from searches receive about 67.60% of the clicks.

Through health website SEO, we aim to help your practice reach more people and beat the competition in the online market. 

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    What We Do

    Our health or medical SEO services are tailored for clinics and medical practice businesses. We help individuals find healthcare services online via Google or other search engines. We also help you attract the right talent to grow your facility, given that it's a problem facing 50% of healthcare marketers.

    SEO involves services here include: 

    • Content creation for the website with relevant keywords
    • Optimizing the content and your website to be more user friendly
    • Competitive analysis so as to stay ahead of the competition. With 76% of healthcare facilities already using PPC programs like Google AdWords – ignoring it gives your competitors the edge over you.
    • Creating backlinks and inbound links to increase your website’s credibility
    • Social media marketing, as 41% of people directly use social media platforms when deciding their choice of doctor, hospital, or medical facility.
    • SEO audits and fixes

    Healthcare Is A Business - And The Industry Is Getting Competitive

    You can't just rely on insurance companies and personal referrals. SEO and marketing are needed to drive your growth. Our services are available to:

    • Clinics and hospitals
    • Diagnostic centers
    • Dentists
    • Physical/occupational therapy centers
    • Veterinarians
    • Home health care service
    • Drug treatment/rehabilitation center
    • Health insurance providers
    • Childbirth services
    • Medical billing service
    • Nutritionist/dietitian
    • Medical supply businesses
    • Respite care centers 
    • Retail & online pharmacy stores
    • Ambulance services
    • Corporate wellness centers

    Why Choose Us

    Any healthcare business aims to grow and growth is determined by various factors most importantly, your customer base. Here is what our Healthcare SEO delivers to your website and business: 

    • Increases your online visibility: Healthcare SEO is still lagging behind, with 31.5% of healthcare facilities not even having a local listing, according to Yext. This is around four times higher than other industries.  Patients can only approach your website if you are visible to them on the internet. It means that having a website alone is not enough and you have to try and get it to the top of search engines. Our SEO experts optimize your website and content so that you are among the first pages.
    • Brings Valuable visitors : SEO helps direct targeted traffic to your website. Thus, more potential customers will visit your site to acquire your services or seek information. Retaining the client is next, ranging from their experience while in your facility, to how you engage them online and respond to their concerns. 90% of patients rely on online reviews when choosing their healthcare provider – making it a key way to earn their trust.
    • Boost your ROI: The average CPC for Google Searches in the healthcare industry stands at $2.62, with an average conversion rate ranging at 3.36%. We aim to get you the most out of your ad spend with targeted marketing to defined demographics.
    • Local Searches : Location-based searches are very important for any business including healthcare, with 63% of people choosing healthcare providers based on the proximity to their home. Ranking high on the local listings and searches is a priority – and we implement the strategies to get you there.

    Get Ahead Of The Pack

    A key reason to acquire professional SEO services ? Your competitors are already doing it. Thus, you need to keep up to prevent them from cornering the online target market. Our SEO team is ready to help you grow your business online while still maintaining competitive advantage.

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    Why Should You Join Us?

    • Your content is completely customizable, allowing you to tailor it to your own requirements and preferences.
    • Save a lot of time and money by doing your own research and creating your own material.
    • You'll be able to stay on top of the ever-changing digital scene.
    • Every month, all curated, high-quality content is made accessible.
    • Professional content writers enhance your SEO and help you connect with your audience more rapidly.

    What Our Clients Say About Us

    Dozens of businesses have already benefited from working with us. Here are just a few businesses we have helped to meet their goals through the power of content marketing.

    Attention to detail and research

    I am very happy work with Pradeep and his team in Salt Marketing. The experience to date has been excellent with constant contact all the way through. I am looking forward to seeing the results in the months ahead.    
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    Barry Coffey

    Attention to detail and research

    We have been with Salt Marketing for over a year now and their dedication to our needs and understanding of the goal we need to achieve are excellent. All the team have been very helpful and patient with us through the whole process of developing our marketing strategy in areas where we were struggled they navigated us in the direction where we are now reaping the rewards. We would recommend Salt Marketing to anyone who is considering a business relationship with a knowledge online marketing company or perhaps anyone who is looking to switch marketing provider.  
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    Neil O'Brien

    Attention to detail and research

    Social media had finally surpassed my abilities to manage personally and I have sure landed on my feet with Salt Marketing. Priaa and the Salt Marketing team are innovative and efficient. My business needs large volumes of content with a different approach on a monthly basis and Salt Marketing impress every month.    
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    Stephen Cassely

    Attention to detail and research

    I have been working with Pradeep, Pria, and their team at Salt Marketing for almost one year now. I am in business myself for the past 28 years, working as a brand design/web design project manager, so attention to detail, premium quality, and the very best customer service are very important to the longevity of my business. I can honestly say that Salt Marketing demonstrate these qualities in abundance, in every project they undertake for my company. It is an absolute pleasure to do business with them. The level of expertise and enthusiasm they apply to every task is second to none and most importantly for me, the backup service you receive after the project is complete is superb. I would have no hesitation in recommending Salt Marketing to anyone who is looking for the very best.    
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    David Hurley

    Attention to detail and research

    Salt Marketing has been looking after us for many years, and their expertise on board, customer service, and reporting are all of the highest quality. I would suggest them to anyone in need of a digital marketing agency.
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    lyndsey shiels