Real Estate Website SEO

Selling properties and homes in today’s market requires people to invest more in an online presence. Being accessible when clients search for real estate services online is a great way of increasing your reach. Through a good SEO plan, we can help you sell more homes while you focus on other important matters.

So, What is Real Estate SEO?

Real Estate SEO is the optimization strategy you can use to make your content readily available to clients online. The strategies help make your real estate website trusted and credible online. Furthermore, it helps improve rankings by search engines thus providing more organic traffic.

Why is Real Estate SEO Beneficial?

Every business including real estate needs a solid online presence. In the current digital age, potential customers tend to search for their needs online. Thus, having an online presence makes your business visible to those who need real estate assistance. But an online presence alone is not enough.

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    Real Estate SEO helps improve your online presence and your visibility during searches. When potential customers search for a product for example using Google, they most likely click on the first few results they see. Statistically, up to 90% of traffic clicks on the first page of a google search result.

    Furthermore, on the first page, the first 67.60% of clicks go to the first 5 results. Position 6-10 only receive about 3.73% of the clicks. So, being part of the first few pages can do your website a lot of good.

    Aside from that, real estate SEO helps with other important issues for example;

    Our real estate SEO experts can provide essential information on how to navigate the various housing regulations. They can also ensure your business complies with the NAR digital advertisement policies.

    A good SEO team can help you develop lasting relationships with potential home buyers. In addition, they can help you employ strategies to improve your company’s position in the current market.

    To summarize, here are the reasons to invest in Real estate SEO

    • To improve your website’s ranking on search engines.
    • More inquiries/sales
    • Increases your organic traffic from your target audience.

    Some services are involved in Real Estate SEO include;

    • Competitive analysis : Analyzing the market, researching competitors, their products, strategies to determine their strengths and weaknesses.
    • Content creation and optimization for your website : Involves creating good quality content that will show up in search results using carefully curated keywords. The content is then optimized for optimal readability
    • Building backlinks and inbound links : Creating strategic backlinks that help improve the credibility of the website. This also involves enhancing backlink building using listing and citations on reputable platforms.
    • SEO audits and technical fixes : SEO audits help analyze the position of your site using search engine bots. From there we configure and optimize the pages and content to become easily discoverable to potential clients who search for specific content using search terms relevant to your site.

    Final Thoughts

    The basic function of Real estate SEO is to enable your business to reach more people in the online market especially from local searches for example ‘real estate agency near me.’ Our SEO team is ready to provide all the various SEO services your business needs to be more competitive.

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