BUILD YOUR ONLINE BUSINESS WITH SHOPIFY

Shopify Web Development
Services For Retail Businesses

Shopify is a hosted eCommerce and shopping cart platform that powers over 23% of online stores globally. It provides a set of templates that you can customize to your brand’s standards. You can use the platform to sell standard products and digital files. While you don’t require much technical knowledge to change the design of your Shopify website, Salt Marketing is always available to guide you in the right direction and build a website that can serve your business goals optimally.

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What You Get From Us

Stuck building your Shopify store? Salt Marketing can help! Our Shopify experts design, develop, and market winning websites. We’ll craft a beautiful and functional store that gets noticed, helping your business thrive online. Contact us today and let’s build your success!

Shopify Made You

Shopify Stores Customised for You: We do not believe in cookie-cutter websites. Our skilled Shopify designers and developers create unique stores that reflect your brand identity and appeal to your target audience. Stand out from the crowd with a design that is as distinct as your business.
Shopify Experts at Your Service: Our team is passionate about Shopify and its capabilities. Using their skills to guarantee a successful project flow, they will translate your vision into a high-performing website.
Unlock Shopify’s Full Potential: We can assist you whether you are starting from scratch or want to update an existing store. We can add unique features, modify pre-built themes, or seamlessly incorporate new features with current features. Our goal is to ensure that your Shopify store runs smoothly and provides a great customer experience.
Effortless Content Management: You’ll be in control! We will give you the ability to easily edit your Shopify themes and handle all of your content, including blog posts and product listings. Take full ownership of your online presence.
Shopify Marketing that Produces: We have experience with digital marketing for Shopify stores. We will create a focused plan to expose your store to the right audience, assisting you in rising through the search results and accomplishing your e-commerce objectives.

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Our Work Process

Regardless of whether you’re a startup or an established business, Salt Marketing can help to accelerate your eCommerce growth.

Our team has mastered eCommerce web development and has in-depth knowledge of different eCommerce platforms. We’ll walk with you through your entire eCommerce journey, from web development to online marketing for your business.

Branding

Join us as we explore the world of digital branding! Our goal is to create a distinctive brand for your online business. Together, we can create logos that are instantly recognisable, eye-catching colour palettes, and a unique online presence that makes your brand stand out in the congested internet marketplace.

User-Friendly Website Design

Our experts create a smooth, beautiful shopping experience. In addition to being aesthetically pleasing, we make sure that our designs are responsive and intuitive so that users can enjoy the same wonderful experience on all devices.

We use Figma to create gorgeous mock-ups to ensure every component of your website is carefully designed and visually appealing. With the help of this approach, we can turn your idea into a real, observable design.

Let’s simplify the buying experience for your clients!

Engaging Content Writing

Content is king, and we treat it that way! Our content writing services are designed to capture your audience, from captivating product narratives to lively blog entries. We write persuasive language that captivates readers and keeps them coming back for more.

Product Descriptions

Every product has a story, and we tell it. Our team specialises in crafting product descriptions that emphasise your items’ finest attributes, persuading users that they are indispensable.

Search Engine Optimisation (SEO)

Online visibility matters. We make sure your site is market ready as we use the latest SEO techniques to improve the visibility of your website.

Payment Gateway Integration

Convenience and security are crucial when it comes to payments. We incorporate the most dependable and intuitive payment channels to give your clients a seamless and safe transaction experience. By providing a variety of payment methods, we make sure the checkout procedure is simple!

E-Commerce Platform Selection

Sometimes it is hard to find your way around all the different e-commerce platforms. That is where our skills come in. We help you pick the best platform, whether it is Shopify because it is easy to use, WooCommerce because it works well with WordPress, or Magento because it can handle bigger operations.

Why Shopify Is the Smart Choice

Shopify is recognized as the foremost eCommerce platform globally, enabling millions of businesses. It furnishes enterprises with an exceptional combination of straightforwardness, adaptability, and expandability.

With Shopify, you get:

Ease of use – update your shop without any coding
Scalability – grow from one product to thousands, with ease
Mobile-first design – reach customers where they are, on the go
Mobile-first design – reach customers where they are, on the go
Mobile-first design – reach customers where they are, on the go
Secure hosting – 24/7 reliability, SSL and PCI compliance built-in
Powerful ecosystem – access to thousands of apps to extend your store’s features
Global reach – sell across Ireland or internationally with multi-currency options

Talk to our team

What We Deliver Our
Shopify Web Development Services

We specialise in custom Shopify builds, ensuring each store is uniquely designed to reflect your brand, products, and target customers. We steer clear of generic, cookie-cutter solutions. Here’s what’s included when you work with us:

Store Setup & Configuration

Complete Shopify installation
Theme selection, setup and customisation
Payment gateways, tax, and shipping rules configured for Ireland and beyond
Domain setup & technical integrations

Bespoke Design & Branding

Custom UX/UI designs built in Figma
Conversion-driven layouts optimised for user journeys
Fully responsive design for desktop, mobile and tablet
Branding guidelines: colours, fonts and visual identity that carry across all channels

Shopify App Integrations

Core apps (SEO, reviews, email, chat support)
Growth apps (upselling, loyalty programmes, analytics dashboards)
Advanced apps (subscriptions, accounting, multi-currency, custom APIs)

SEO & Performance Optimisation

On-page SEO setup: meta tags, titles, product optimisation
Technical SEO fixes and Core Web Vitals improvements
Page speed optimisation so your store loads in seconds
Future-ready Generative Engine Optimisation (GEO) for AI search

Marketing & Conversion Add-Ons

Abandoned cart recovery workflows
Email marketing integration (e.g. Klaviyo)
Custom landing pages for ads & campaigns
Tracking & analytics dashboards for full visibility

Training & Ongoing Support

Hands-on training for your team (in plain English, no jargon)
Written handover guides for managing your store
Post-launch support packages – from one week to three months included, depending on your plan

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Our Shopify Packages

Every business is different, so we’ve built flexible packages that suit startups, growing brands, and scale-ups.

Deliverables	Basic	Standard	Premium
Discovery & Strategy	Kick-off call, requirements gathering	In-depth workshop + competitor review	Full strategy roadmap + growth plan
Wireframes & UX (Figma)	Up to 3 wireframes	Up to 6 wireframes	Unlimited revisions + custom UX flows
Custom Design (Figma → Shopify)	5–10 pages (Home, About, Contact, 1 product template)	15–20 pages (incl. collections, blog, cart)	20+ pages with custom layouts, funnels, landing pages
Branding & Style Guide	Colour palette & fonts	Extended brand guidelines	Full brand book + asset kit
Shopify Theme Setup	Pre-built theme setup with edits	Hybrid: theme + custom sections	Fully custom design & development
Responsive Design	Basic optimisation	Advanced optimisation	Pixel-perfect testing across devices
Apps & Integrations	3–4 essential apps (SEO, Reviews, Email, Chat)	6–8 growth apps (incl. upsells & analytics)	10+ advanced apps (subscriptions, loyalty, accounting, multi-currency)
SEO Setup	Basic SEO (titles, metas)	Advanced SEO + on-page fixes	Full SEO + GEO optimisation
Content Upload	Up to 5 products / pages	Up to 20 products / pages	Up to 50 products / pages
Payment & Shipping Setup	1 payment gateway + standard shipping	Multi-gateway + rules	Full advanced shipping logic + integrations
Blog Setup	Basic blog section	Basic blog section	Full blog strategy setup
Training & Handover	1-hr walkthrough	2-hr session + docs	Full training kit + support
Support & Maintenance	1 week post-launch	1 month post-launch	3 months + priority fixes

Add the Right Shopify Apps for Your Business

Think of Shopify apps like tools in a toolbox — you don’t need them all, just the ones that make your shop run smoother and help you sell more. We’ll guide you on what’s useful for your business so you don’t end up with extras you’ll never use.

Here are a few ways apps can give your store a boost:

Get found on Google – SEO apps help your shop rank higher so customers can find you when they’re searching.
Stay in touch with customers – Connect your store to email marketing tools like Klaviyo or Mailchimp so you can send updates, offers, and reminders automatically.
Show off happy customers – Add review widgets so shoppers see real testimonials before they buy.
Sell a little more each time – Upsell and cross-sell apps make it easy to suggest related products at checkout.
Reward loyalty – Give customers points or perks for coming back with loyalty programme apps.
Make repeat orders easy – Subscription apps let customers sign up for products they want regularly.
See what’s working – Reporting tools give you clear insights into your sales, best-selling products, and customer habits.
Simplify shipping – Shipping apps make order fulfilment and tracking painless.

Talk to our team

Smarter Stores with AI

AI can transform your Shopify store from a simple shopfront into an intelligent sales assistant. By learning from customer behaviour and automating repetitive tasks, AI helps you save time, personalise shopping, and increase conversions. Here’s how AI can help your Shopify store:

Personalised shopping

Show customers tailored product recommendations based on their browsing and purchase history.

24/7 customer support

AI chatbots can answer questions instantly and handle common queries without extra staff.

Smarter marketing

AI tools can analyse customer data to target ads more effectively and reduce wasted spend.

Predictive search

Help customers find what they want faster with intelligent search suggestions.

Better insights

AI-powered reporting tools highlight trends, track behaviour, and suggest next steps for growth.

Dynamic pricing & offers

Automatically adjust discounts or bundles to maximise sales and margins.

Our Shopify Services

Ready to build a Shopify store that feels truly yours and grows with your business?

Let’s get started today

Shopify Stores Designed Around Your Business

Your business is unique — your online store should be too. We don’t use cookie-cutter templates. Our Shopify designers and developers create custom websites that reflect your brand, speak to your customers, and help you sell with confidence.

Your Shopify Experts on Call

We know Shopify inside out. From design and development to setup and optimisation, our team will take your ideas and turn them into smooth, high-performing websites. You’ll have clear updates at every step, so you always know where things stand.

Build New or Improve What You Have

Starting fresh? Or already have a Shopify site that needs an upgrade? We’ll guide you either way. Whether it’s building from scratch, adding new features, or fine-tuning existing ones, we’ll make sure your store is fast, reliable, and easy for your customers to use.

Easy Content Control for You

We’ll hand over the keys. Updating products, prices, blogs, or promotions shouldn’t be a hassle. We’ll set up your Shopify store so you can manage content easily — no coding needed. You stay in control, while we stay on hand for support when you need it.

Marketing That Works for Shopify Stores

A great store is only the beginning. We’ll help bring the right people to it with tailored digital marketing — from SEO to paid ads and email campaigns. We know what works for e-commerce in Ireland, and we’ll help you grow sales, not just traffic.

Who We Help
Shopify Success for Every Business

Our goal is to enable companies of all sizes to prosper on the Shopify platform. Whether you’re a.

Startup

You are launching a brand online and need a beautiful, functional store to showcase your products.

Established Business

Looking to migrate your existing store to Shopify or redesign your current setup for a more modern and engaging user experience.

Entrepreneur with a Unique Vision

Do you have a specific vision for your Shopify store and need a team to make it a reality through custom design and development?

Brand Looking to Grow

Are you ready to take your Shopify store to the next level with data-driven marketing strategies that increase sales and brand awareness?

Add-ons

Explore Our Marketing Services

SEO Hub

Boost your online visibility with our customised SEO strategies.

Popular Features

Keyword Optimisation
On-page and Off-page SEO
SEO Analytics and Reporting

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Social Media Marketing Hub

Build and engage your audience through strategic social media campaigns.

Popular Features

Targeted Content Strategies
Content Creation and Curation
Brand Awareness Campaigns

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Paid Media Hub

Drive targeted traffic and conversions with effective paid advertising.

Popular Features

Hyper-targeted Ad Campaigns
Performance Tracking
Conversion Optimisation

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Marketing Automation Hub

Streamline your marketing efforts with advanced automation tools.

Popular Features

Lead Nurturing
Email Marketing
Analytics and Reporting

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Branding Services Hub

Craft a unique brand identity that resonates with your target audience.

Popular Features

Brand Strategy Development
Logo and Visual Identity Design
Brand Messaging and Voice

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Website Maintenance

We know how frustrating it is when your website isn’t performing as well as it should.

Popular Features

Content updates
Mathematical optimization
User Experience

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Case Studies

View All

Type of Work

Design, Print, Distribute

Industry

Website Maintenance

Website Development

Brand Guidlines

Content Writing

Type of Work

Accountancy, Company Formation, Virtual Office Services

Industry

Full Branding

Content Writing

Website Development

Website Maintenance

Google Ads Campaigns

Type of Work

Entertainment and Events Industry

Industry

New Website Development

Website Maintenance

Digital Marketing

API and Payment Gateway integration

Type of Work

Drinkware Sets

Industry

Brand Guidelines

E-commerce Website

Digital Marketing

Type of Work

Website Design and Development

Content Writing

Branding

Website Maintenance

Comprehensive Digital Marketing

Faqs

Frequently Asked Questions

How much does it cost to build a Shopify website in Ireland?

It really depends on what you need. A small, simple store might cost around €1,500–€3,000, while a fully custom build with advanced apps and design can go up to €8,000 or more. We’ll always give you a clear quote before starting — no surprises or hidden extras.

How long will it take to get my Shopify store up and running?

Most Shopify projects take between 3 and 6 weeks, depending on how complex the build is and how quickly we get your content. Bigger, more customised stores can take a little longer — but we’ll keep you updated every step of the way.

Can you move my existing website over to Shopify?

Yes, absolutely. If you’re using WordPress, WooCommerce, Wix, or any other platform, we can migrate everything — products, images, SEO data, and customer details — safely and without downtime. You won’t lose a thing.

Do I need to know how to code to manage my Shopify store?

Not at all. Shopify is designed to be easy to use. You’ll be able to add products, update prices, and post blogs yourself. We’ll also give you a bit of training and a simple handover guide so you’re fully comfortable managing your shop.

Is Shopify a good fit for Irish businesses?

Definitely. Shopify works brilliantly for Irish retailers — whether you’re selling locally or abroad. It supports multi-currency, VAT settings, and local shipping options, so it’s perfect for selling across Ireland, the UK, Europe, and beyond.

Will my Shopify store be search-engine friendly?

Yes, from day one. We set up your on-page SEO, optimise product listings, and make sure your site loads quickly. We also prepare your store for AI search (through what’s called Generative Engine Optimisation), so your business stays visible as search evolves.

Reviews

Google Reviews

      EXCELLENT  
   Based on 46 reviews 
    
 
 
 
   
 
 
       Posted on Google  
   
   Carol O'Donnell 
 
 
 
 Trustindex verifies that the original source of the review is Google. The team at Salt Marketing knows their stuff! Delighted to work with the team, their customer service is very good. Highly recommended!"
  
 
      Posted on Google  
   
   Sean Byrne 
 
 
 
 Trustindex verifies that the original source of the review is Google. A Digital Marketing Agency You Can rely on: Finding the right Digital Marketing partner is tough, especially when you have no experience of Social Media marketing and are unaware of the options and possibilities. We are delighted to say, Salt Marketing has exceeded our expectations. Pradeep and his Team have worked with us, listening to our concerns and have taken the time to understand our business and our objectives. They have devised a strategy that will not only improve and strengthen our online presence and ranking. Their customer service is unmatched – always available, always helpful, and always focused on delivering great results. If you want to grow your business, Salt Marketing is the agency to work with!"
  
 
      Posted on Google  
   
   Maura McCarthy 
 
 
 
 Trustindex verifies that the original source of the review is Google. I know Salt Marketing through the owner Pradeep. I’ve dealt with him many times in a professional context and I have seen first-hand his work ethic, integrity and passion for his business.
  
 
      Posted on Google  
   
   Forti Ltd 
 
 
 
 Trustindex verifies that the original source of the review is Google. ⭐️⭐️⭐️⭐️⭐️ FORTI Review for Salt Marketing Salt Marketing helped us in building our brand from scratch, content creation, branding, logo design, and website development – all the tasks looked after by the team. We are absolutely thrilled with how our website turned out—it looks fantastic, and our branding truly stands out. Salt's team is now managing our marketing efforts, and their approach is not only easy to understand but also impressively transparent in their reporting. We highly recommend Salt Marketing to anyone looking to grow their online presence.
  
 
      Posted on Google  
   
   Quicklinks Ltd. 
 
 
 
 Trustindex verifies that the original source of the review is Google. Very good experience while dealing with Salt Marketing. Thanks for developing a fantastic website, the results from paid ads and SEO are very good too. All the best.
  
 
      Posted on Google  
   
   Deborah Donnelly 
 
 
 
 Trustindex verifies that the original source of the review is Google. We are thrilled with our new website created by the Salt Marketing team. They did an outstanding job, and it was a pleasure to work with Pradeep and Pria throughout the entire process. Our website development project was delivered on time, within budget, and with excellent communication at every stage. They are highly professional and easy to deal with, and we look forward to continuing working with them, going forward. A big thank you once again to Pradeep, Pria, and the entire team. Best regards Deborah and Stephen.
  
 
      Posted on Google  
   
   Li Duggan 
 
 
 
 Trustindex verifies that the original source of the review is Google. Recently I wanted to have my website updated so I contacted Pradeep.He and his team are very easy to communicate, with prompt response always; My new website is finalised within the time frame scheduled, each changes I requested is dealt with efficiency and professionalism; But above all, as a business owner himself, he has a deep understand of what it takes to get a job done. I now plan to have the team to look after my social media too. I highly recommend his service, thanks you Pradeep, Pria,  Gary and the rest of the team for your hard work.
  
 
      Posted on Google  
   
   Greentec Construction Ltd 
 
 
 
 Trustindex verifies that the original source of the review is Google. I used salt marketing for a new website and a marketing strategy and i would recommened them for there skill throughout the whole process.
  
 
      Posted on Google  
   
   Danny Towell 
 
 
 
 Trustindex verifies that the original source of the review is Google. we at iPing use salt marketing and pradeep for our social media and google add words , they are super to deal with and very professional i can highly recommend salt for all
  
 
      Posted on Google  
   
   apex motors 
 
 
 
 Trustindex verifies that the original source of the review is Google. Good Morning , Highly Recommend this Company , Excellent at what they do , very personal the way they conduct their business , especially Pradeep, Thanks Guys , From Terry and all our Team at , Apexmotors.ie