• Lack of sufficient time to create interesting content – and one turn off in social media is content that is “bleh”
• Targeting the right audience and platforms to maximise engagement – all that effort and little result can be frustrating right?
• Keeping up with the trends – you're running your business and still meant to know what’s up and hip?
• Developing a platform-specific approach – Facebook feeds and different from Twitter streets; Are you using Instagram Stories, IGTV, and Reels? Working with YouTube in-stream ads or hopping on the TikTok train?
• Tight social media budget – and it doesn’t help when you’re burning through it with the wrong strategy
• Quality vs Quantity dilemma – with the challenge being greater when resources are limited.
• Managing and growing your community – Do you know what issues affect your clients or are you just bombarding them with posts? Relationships matter, and your clients want to be heard.

Here, you’re dealing with dedicated social media strategists. Professionals who will craft content that suits your brand and voice, and customize it to the different social outlets to engage your fans and followers.

From social media outlet analytics to performance reporting, across Facebook Instagram, Twitter, YouTube, Pinterest, LinkedIn and more – we do it all.

One of the best decisions you can make for your business is to engage Salt Marketing to handle your social media marketing needs. Our services include, but are not limited to;

• Social media profile set up
• Content creation
• Customized social media strategy
• Content management across various social media platforms
• Well-executed social media ad campaigns
• Social media audits

When you choose to work with us, you are basically entrusting your business profitability and continuity to us. We intend to repay the faith you have in us.

Your social media platforms aren’t any other account where we throw random posts and hope to hit a jackpot. We take meticulous and well-planned steps towards realizing social media success for your brand. It is an intentional and carefully thought process that involves the following stages;

• Initial Strategy In this stage, we define the specific objectives we are looking to achieve, your audience, tone to be used, and the type of content within your competitors’ landscape. The main goal of this stage is to minimize revisions once we take off as that could blow out the budget.
• Roll Out We will then roll out the plan and set to action. Every activity in this stage is an intentional step towards achieving the objectives laid down.
• Continuing Management We will develop a content calendar with monthly detailed reports of the progress made. Our team will also continually audit the content and ads and make recommendations on how to move forward.

Salt Marketing will combine big-idea creative, strategy, expert copywriting, and top-notch design to deliver a robust social media marketing solution for your business. To explore how we can build an effective social media marketing strategy that matches your brand and supports your business goals, fill in your details here and our experts will get in touch. Or check our social media plan, what we offer.