100

Conversion Volume

100

ROAS

100

CPA

100

Conversion Rate Increases

10

in FB ROAS

300

leads in the first month (Zen Space)

Customer
Story

AMSL Group is an Irish company with nationwide coverage, providing fire protection detection and suppression systems, installation and inspection services, as well as emergency training lessons to equip individuals with skills to respond to fire incidents. It’s a member of FESA (Fire Engineering Systems Association), with its engineers having been trained and certified by NSAI (National Standards Authority of Ireland).

Problem

The business had interferences with the user experience while navigating the website, as well as a high cost on their social media marketing budget, especially when compared to the low conversions that were being obtained. A high ad spends coupled with few leads was burning through the budget, calling for the need to rework their PPC campaigns and ad strategies.

Solution

We worked on the website to improve the design and make it easier for the users to make their way around it, as well as improve the brand clarity on their product offering. Plenty of effort went into restructuring the ad campaigns, in order to save on costs while improving on the conversions. This entailed carrying out an audit of the initial strategy and its results, as well as competitor analysis, and using the data obtained to put together detailed and targeted PPC campaigns.

About The Client

AMSL Group is an Irish company with nationwide coverage, providing fire protection detection and suppression systems, installation and inspection services, as well as emergency training lessons to equip individuals with skills to respond to fire incidents. It’s a member of FESA (Fire Engineering Systems Association), with its engineers having been trained and certified by NSAI (National Standards Authority of Ireland).

Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Client Name
Position
Services Provided

PPC Management

Social Media Advertising

Video Production

FB galary

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