How we helped
We’re building a cross- channel strategy to boost the lead generation, spanning across social ads- FB, IG, and LinkedIn, to Gmail and Google ads. This is with keeping a low CPL through the different channels. Since we’re targeting businesses in diverse niches, we’re segmenting them into categories, with specific ads that will suit the SMEs.
We have been able to maintain a low CPL in the ad platforms, and have begun seeing growth in the traffic to the site, and new leads. Removing the 404-error links and making user navigation across the site easier has further increased retention.