How we helped
We developed a new PPC strategy from scratch- including all the campaigns, ad groups, keywords, negative keywords, site links etc, with a tailored quotation for the company.
Just within the first month of the new PPC strategy, we saw:
- An increased number of clicks, totalling 183.
- Signage AdGroup registered the best performance.
- Increased traffic from mobile devices, which accounted for 73% of clicks.
- Ads took up to 100% of impressions search as compared to the competitors bidding on the same keywords. This was a good sign, proof that we presented our campaigns in the best possible way.
- Achieved a CTR of 100%
We also offered recommendations to improve the quality score, including:
- Creating new Google Analytics Property and integrating it with the website, since the current tracking is wrong.
- Optimizing the website loading time, page size and the number of requests that it makes to the server.
- Creating a separate landing page for each of the services. Services which are similar can be shown together at one landing page.
Once all this is done, then we will move to the Google Ads and set up Site Links and other Ad extensions.
- We will run A/B testing across pages, ad copies, day and time of the week, age groups and audiences.
- As the website would be optimized, then its Quality Score would be between 8-10 and leading to a low cost per click- resulting in savings in the marketing budget.