Category

Casestudy

Client Info

Quicklinks

Project Date

2020-06-17

Project Website

Quicklinks

QuickLinks is a leaflet printing and distribution company in Dublin, serving business owners and marketing agencies. Promotions, local campaigns, nationwide marketing agency chains- it caters to them all.
Here’s what sets it apart from its competitors:
  • Solo distribution
  • Door Hangers-a unique way to get 100% attention
  • Competitive prices
  • Live GPS tracking

Challenges faced

It was already making waves in the industry, so what problems did it encounter its marketing strategy?
  • Awareness: The brand still held less market share compared to its competition.
  • Showcasing how a solo leaflet drop provides a far more effective mode of capturing the attention of the target audience, and increasing conversion rates.
  • Increasing brand credibility.
  • Retention Marketing

How we helped

Different approaches were taken, including:
Crafting a marketing message that focused on:
  • What: What to advertise
  • Where: Where to advertise, based on the demographics
  • When: Time of the week, month, the year is crucial to get the response
Competitors analysis:
SEO tools like SpyFu were used to find out what the competitors are doing, and avoid mistakes they’ve made.
Marketing budget allocation and recommended media distribution
  • Email marketing: Improve retention marketing and upselling with existing customers. We also targeted customers by providing lead magnets
  • SEO measures were undertaken, including technical aspects, Link building and content generation.
  • We developed paid campaign strategies, including: PPC, Display ad, Re-Marketing
  • The media budget was prepared, and KPIs set up to check on progress.
We put in place a 6 months road map that included:
  • Strategy and set-up
    • Marketing strategy
    • Keyword research
    • Campaigns setup
    • Tracking implementation
    • Site optimisation
  • Launch and finetuning
    • Paid ads with €250/pm
    • Google search and search terms
    • Ongoing SEO work on the website
    • Listing the top referrals and reaching out to them
  • Expanding QuickLinks’ reach through:
    • Paid ads
    • Google display ads
    • Email marketing
  • Adding content campaigns
    • Paid ads with google
    • Generating new material for content marketing
    • Implementing bots on the site
  • Preparation for the next steps

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