The HomeShare

Category

Casestudy

Client Info

The HomeShare

Project Date

2020-06-17

Project Website

The HomeShare

HomeShare allows homeowners to share their space with accommodation seekers through a structured arrangement that is beneficial to both parties. The company required an optimised site for user engagement, including chatbots, and a digital marketing strategy to fuel its growth.

Challenged faced

  • Low conversion
  • Low in-bound traffic
  • High bounce rate
  • Bulky site design
  • Repetitive customer queries that put a strain on the site admin.
  • Intense competition from similar sites

Budget Allocation

  • 10% Visual and creatives
  • 50% Content and SEO
  • 20% on Social Media
  • 20% Paid Campaigns:
    • PPC
    • Display ads
    • Facebook

How we helped

  • We enhanced the sites look and feel, improving the UX and UI, and making it user friendly, and highlighted the USP’s
  • Introduced smart features like the Chatbot
  • We established better interfaces across the pages, improved interaction flow, relevant iconography, instituted a creative intuitive and delightful experience for HomeShare users.
  • Made the site simpler to navigate
  • Introduced security logos
  • We developed a comprehensive SEO plan to solidify HomeShare’s online presence.
  • Set up a media budget and prepared a breakdown of the KPI’s to track the progress.
  • Crafted a 6-month Road Map to guide HomeShare on its growth path.

Peak Performance

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