Digital Marketing Website Design & Development

Client Info

Project Date

Project Website

Acting Academy

Founded in 2003, Acting Academy is an Ireland “stage school" that provides lessons in drama, singing, and dance. The classes are held in Swords, Balbriggan, and Dunshaughlin for children between ages 4 and 15.

Challenges Faced

With the approach of 2021's September intake, Acting Academy needed to adopt a marketing campaign that would see more parents enrolling their kids for classes. The competitive industry called for the need for a unique ad strategy that would put the performing arts school ahead of its competition, generating more leads and queries for open slots.


One of the most important pieces of running any business is a good marketing department. I have worked with Salt Marketing for over a decade so Acting Academy could be amongst their oldest clients. I have worked with Salt on flyer design and distribution. This is an excellent service and I always felt in good hands and very well looked after. Salt marketing designed my very first website and more recently my new e commerce website. We have also worked extensively on digital marketing for my business. I felt through this process that I was really heard in how I wanted my business to be portrayed and am delighted with the results. Designing a new website and business profile is a long and tedious process and I felt supported every step of the way. I would highly recommend this wonderful team. They are creative and innovative but also down to earth and extremely easy and pleasant to deal with, no matter what bumps in the road your business may come across. I wish this wonderful company every success and will continue to work with them on many future projects.
Elizabeth Ryan

How We're Helping

Our strategy with The Acting Academy covered four areas:

Website development to improve on the aesthetics and ease of use of the website
SEO that would play a role in the future growth of internet traffic to the website
Social media marketing specifically with the September intake
YouTube marketing to further the business’s brand growth

Our Work

In one month, our lead generation campaign for Acting Academy got a reach of 26,105, making 44,118 impressions, and obtaining 23 leads. The cost per lead was reduced to €11.49, with a total of €264.33 being spent on the process.

Here are some specific examples of the Facebook ads that were part of the campaign:

Leads – 28
  • Impression- 62,256
  • Reach - 33,004
  • CPL - € 13.50
  • Ad Spend - €378.09
(Video Ad)
  • Views – 30,291
  • Impression- 66,181
  • Reach - 42,094
  • CPV - €0.003
  • Ad Spend - € 100

Kirby Group

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