Digital Marketing Website Design & Development

Client Info

Acting Academy

Project Date

Project Website

Acting Academy

Acting Academy is an Ireland “stage school"
Acting Academy


Founded in 2003, Acting Academy is an Ireland “stage school" that provides lessons in drama, singing, and dance. The classes are held in Swords, Balbriggan, and Dunshaughlin for children between ages 4 and 15.

Type of Work

  • Google Ad Management

Challenges Faced

With the approach of 2021's September intake, Acting Academy needed to adopt a marketing campaign that would see more parents enrolling their kids for classes. The competitive industry called for the need for a unique ad strategy that would put the performing arts school ahead of its competition, generating more leads and queries for open slots.

How We Helped

Our strategy with The Acting Academy covered four areas

  • Website development to improve on the aesthetics and ease of use of the website
  • SEO that would play a role in the future growth of internet traffic to the website
  • Social media marketing specifically with the September intake
  • YouTube marketing to further the business’s brand growth

Our Work

he partnership between Acting Academy and Salt Marketing has produced outstanding results in terms of improving their online visibility and lead creation. For them, our all-inclusive service package—which includes social media marketing, SEO optimisation, and website development—has changed the game. In addition to being a stunning display of their products, the custom website we built for them is search engine optimised, which has significantly increased internet traffic. Their search engine ranks have increased as a result of our focused SEO tactics, increasing their visibility and accessibility to prospective customers. Additionally, the expansion of their community and online engagement have been greatly enhanced by our dynamic social media marketing initiatives. All of these initiatives have resulted in a significant increase in leads and inquiries for Acting Academy, strengthening their web presence in the cutthroat field of acting instruction.








Ad Spend

One of the most important pieces of running any business is a good marketing department. I have worked with Salt Marketing for over a decade so Acting Academy could be amongst their oldest clients. I have worked with Salt on flyer design and distribution. This is an excellent service and I always felt in good hands and very well looked after. Salt marketing designed my very first website and more recently my new e commerce website. We have also worked extensively on digital marketing for my business. 

Elizabeth Ryan


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