Client Info

Apex Foam Insulation

Project Date

Project Website

Apex Foam Insulation

Apex Spray Foam Insulation
Apex Foam Insulation

Client Overview

A family-run business based in Rathnew Co. Wicklow, Ireland, specializing in reducing heat loss and improving living environments through insulation services.


  • Website Redesign
  • Content Writing
  • SEO optimization
  • Development of a user-friendly
  • Premium website maintenance

Challenges Faced

  • Dysfunctional website with limited functionality.
  • Lack of SEO optimization.
  • Poor keyword consistency and usage.
  • Ineffective messaging and clarity on services.
  • Absence of effective call-to-action elements.

Results Achieved

  • Enhanced website functionality and user experience.
  • Improved SEO ranking through optimized content and keywords.
  • Clear and concise presentation of services including residential and commercial insulation.
  • Effective use of customer testimonials to build trust.
  • Implementation of an informative FAQ section.
  • Promotion of government grants for insulation, adding value to the customer's decision-making process.
  • Increased customer engagement through well-placed call-to-action prompts.

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