Category

PPC Projects

Client Info

2

Project Date

x

Project Website

Bracken Office

Customer
Story

AMSL Group is an Irish company with nationwide coverage, providing fire protection detection and suppression systems, installation and inspection services, as well as emergency training lessons to equip individuals with skills to respond to fire incidents. It’s a member of FESA (Fire Engineering Systems Association), with its engineers having been trained and certified by NSAI (National Standards Authority of Ireland).

Problem

The business had interferences with the user experience while navigating the website, as well as a high cost on their social media marketing budget, especially when compared to the low conversions that were being obtained. A high ad spends coupled with few leads was burning through the budget, calling for the need to rework their PPC campaigns and ad strategies.

Solution

We worked on the website to improve the design and make it easier for the users to make their way around it, as well as improve the brand clarity on their product offering. Plenty of effort went into restructuring the ad campaigns, in order to save on costs while improving on the conversions. This entailed carrying out an audit of the initial strategy and its results, as well as competitor analysis, and using the data obtained to put together detailed and targeted PPC campaigns.

About The Client

AMSL Group is an Irish company with nationwide coverage, providing fire protection detection and suppression systems, installation and inspection services, as well as emergency training lessons to equip individuals with skills to respond to fire incidents. It’s a member of FESA (Fire Engineering Systems Association), with its engineers having been trained and certified by NSAI (National Standards Authority of Ireland).

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Services Provided

PPC Management

Social Media Advertising

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