Conway, Conway and Co

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Casestudy

Client Info

Project Date

Project Website

Conway, Conway and Co

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Customer Story

Based in Naas, Co. Kildare, Conway and Conway provides SMEs and large businesses with accountancy and tax services. This includes bookkeeping, payroll services, and filing PAYE and VAT returns, to carrying out business and strategic planning. Since it was established in 1075, it has garnered close to 5 decades of experience, offering bespoke services to different firms.

Problem

In an increasingly competitive niche, the business needed to streamline its brand and message delivery, and improve on the user experience when visitors land on their website. Making the value proposition clear to the clients and improving the website’s performance was a priority in order to reduce bounce rate and increase conversions.

Solution

We implemented a multi-pronged approach that covered:

  • Website development in line with the SEO goals of the business
  • Setting up brand guidelines to convey a uniform message to the users
  • Updating the site's content
  • Switching to a premium hosting provider to improve the performance and capacity of the website.

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