Category

Website Design & Development

Client Info

Design of Ireland

Project Date

Project Website

Design of Ireland

Effective SEO And Google Shoping Ads
Design Of Ireland

Client Overview

Designs of Ireland is a small family-run business located in Galway City. Established in 2013 by Julie, the owner, the store curates a selection of the finest Irish sweaters, scarves, hats, jewelry, and unique gifts, aiming to offer customers a distinct and special shopping experience.

Services Provided

  • SEO (Search Engine Optimisation )
  • Shopping Ads

Challenges Faced

No Google Ranking

The website faced challenges in achieving visibility on search engines, leading to limited online presence and lower customer reach.

UX/UI Issues

The user experience (UX) and user interface (UI) design of the website needed improvement to enhance customer engagement and drive conversions.

Keyword Ranking

None of the important keywords related to the business were ranking in the top search results, impacting the website's discoverability.

Lack Of Shopping Ads

The absence of shopping ads prevented the business from capitalising on product advertising and reaching potential customers effectively

Solutions And Results

Keyword Ranking Success

Through meticulous keyword research and on-page optimization , 55 important keywords related to the client's products achieved top positions in search engine results, significantly improving online visibility and driving organic traffic.

UX/UI Enhancement

The website's user experience and interface were revamped to create a seamless and visually appealing online shopping environment, leading to improved engagement and longer visitor retention.

Shopping Ads Implementation

By setting up strategic shopping ad campaigns, Designs of Ireland experienced increased product visibility, attracting potential customers actively searching for relevant products.

Results Achieved

The collaboration between our team and Designs of Ireland resulted in a notable transformation

Significantly Improved Keyword Rankings And Organic Search Traffic.

Enhanced User Experience And Interface, Contributing To Improved Engagement And Conversions.

Successful Implementation Of Shopping Ads, Expanding The Reach Of The Business To A Wider Audience.

880

Clicks

671

Cost

3.78

Revenue

5.64

ROAS

Working with Salt Marketing was a game-changer for us. Our website's visibility skyrocketed, and we started seeing a steady flow of new customers. The team's dedication to improving our UX/UI and launching successful shopping ad campaigns truly made a difference.

Julie

Owner of Designs of Ireland.

Our Work

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