How we’re helping
Firstly, the active ad campaigns were closed, so that could develop new ones right from scratch. We also split the campaigns by platform (mobile/desktop) and region. We used a fixed bid with this approach, which fives up more control over the campaign. To track the performance, View-Pixel was implemented on the different webpages. Event-Pixel on sequenced pages were used to increase the conversions with the users with more page views.