Category

Client Info

Gary’s Computers

Project Date

Project Website

Gary’s Computers

Project Revitalising Gary's Computers – A Digital Advertising Success Story
Gary’s Computers

Client Overview

Gary's Computer Repair Service, with its six strategic locations across Dublin, has been a go-to destination for home users and small businesses seeking reliable laptop repairs, computer maintenance, and network services. Their commitment to quality service has earned them a strong local reputation.

Services Provided

  • Google Ad Strategy
  • Google Ad Copies
  • Facebook Marketing

Challenges Faced

Ineffective PPC Campaigns

Gary's Computers struggled with running successful Pay-Per-Click (PPC) campaigns. Despite investing in online advertising, the desired results in terms of lead generation and conversions weren't being achieved.

Poor Social Media Return

The company's social media efforts were falling short in terms of engagement and conversion. The existing strategies were failing to resonate with the target audience and generate substantial returns.

How We Helped

Website Development

We designed and developed a stunning WordPress website that aligned with their brand guidelines and provided a seamless user experience, accommodating all device types and browsers.

API Integration

To tackle the challenge of real-time quotes, we integrated REST APIs from five distinct insurance providers, enabling visitors to obtain accurate insurance quotes instantly.

Complex Calculators

We developed custom Mortgage and Broker calculators, adding value to their services while facilitating client engagement and lead generation.

Content Writing

Crafting compelling content that conveyed their expertise, values, and services was essential to establish credibility and communicate their offerings effectively.

Social Media Management

We assumed full responsibility for their social media presence, creating a comprehensive strategy to increase brand awareness and engagement.

Results Achieved

Increased Click-Through Rate (CTR)

The introduction of well-crafted ad copies led to a significant increase in CTR for both Facebook and Google Ads campaigns. The improved messaging resonated better with the target audience, driving more users to the landing page.

Enhanced Landing Page Conversion

The new landing page design, optimised for user experience and conversions, led to an increase in visitors taking desired actions, such as filling out contact forms and requesting quotes.
 

Improved PPC Performance

The updated PPC strategy, supported by compelling ad copy, improved campaign performance. Clicks from interested users were more likely to convert into inquiries and service requests.

Social Media Engagement Boost

The fresh approach to social media content resonated with the audience, leading to higher engagement rates, including likes, comments, and shares. This engagement translated into increased brand visibility and inquiries.

Conversion Rate

Conversion Rate Uplift The combination of a user-friendly landing page and persuasive ad copies contributed to a noticeable uptick in conversion rates. More visitors were converting into actual customers, enhancing the company's revenue.
880

Clicks

671

Cost

3.78

Revenue

5.64

ROAS

Pradeep is excellent in his field digital marketing.
His knowledge is 2nd to none and he explains everything in a clear concise manor. Pradeep and his team would only enhance any business out there they are definitely worth a call

Nigel McConnell

Owner

Future Outlook

The success of this project underscores the importance of aligning ad copies, landing pages, and social media content to create a cohesive digital presence. Our partnership with Gary's Computers continues as we work to fine-tune their online strategies and explore additional avenues for expansion.

Our Work

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