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Maas

Client Info

Greentec Construction

Project Date

Project Website

Greentec Construction

Greentec Builders - Digital Transformation
Greentec Construction

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Client Overview

  • Client Name: Greentec Builders
  • Location: Rathmines, Dublin

Services Provided

  • Branding
  • Content writing
  • Web development and Premium Web Hosting

About Greentec Builders

Greentec Builders was established in 2011 by Austin Fitzpatrick. With over 25 years in the construction business, their reputation is second to none, having completed over 200 projects in Dublin. Their projects range from large to small, including new builds, complete retrofits, and house extensions. Greentec Builders employs only certified contractors for all construction work and oversees every detail of each project. Their services include renovations, new builds, and extensions.

Challenges Faced

Inconsistent Branding

The absence of a consolidated brand manual meant that branding assets often lacked uniformity.

Website Limitations

The previous website was restrictive and didn’t showcase the full breadth of services offered.

Service Presentation

All services were clubbed under a single category, obscuring specific offerings like commercial bathroom renovations.

Content Gaps

The previous site lacked keyword-rich content, compromising its discoverability.

Lack of Showcasing Previous Work

There was an absence of detailed case studies, which are critical for client conversions.

Hosting Issues

The hosting provider was neither cost-effective nor efficient.

Solutions Implemented

Branding Overhaul

A refreshed logo was crafted, coupled with a comprehensive brand manual, ensuring consistent application of branding elements.

Website Redesign

With a team of specialists ranging from content strategists to developers, the website was transformed for seamless functionality.

Service Segregation and Expansion

  • Dedicated separate pages for each service offered by Greentec Builders were created, providing detailed descriptions and benefits for renovations, new builds, and extensions.
  • A total of 37 new pages describing various services were created. A dedicated section for specific projects was added, giving visitors a comprehensive overview of the company’s expertise.

Keyword-rich Content

The content was overhauled with relevant keywords to boost discoverability. Furthermore, the introduction of FAQs catered to common client queries, drawing additional traffic.

Premium Hosting

Switched to a superior hosting platform, ensuring top-notch performance and thorough monthly reports.

Domain Ownership

Consolidated all domain names under the company’s ownership, fortifying the brand’s digital identity.

Digital Marketing

  • Website Maintenance: Regular updates and optimisations.
  • SEO: Enhancing organic search visibility.
  • Inbound Marketing across 4 Channels: Comprehensive Marketing Strategies on Facebook, Instagram, LinkedIn, and YouTube.
  • Email Marketing: Engaging potential and existing clients through well-crafted email campaigns.

Offline Marketing Efforts

Business Cards

Professionally designed cards that reflect the brand’s ethos and expertise.

Flyers

Eye-catching flyers that succinctly communicate the range of services on offer.

Presentation Folder

  • Proposal documents detailing project specifics and offerings.
  • Scope of work outlines, offering clarity on project deliverables.
  • Additional flyers for varied business outreach purposes.
  • Case study document.

Ongoing Engagement

The ongoing engagement strategy for Timber Ireland is multifaceted, aiming to continuously strengthen the brand’s online presence and customer interaction.

Continuous Website Optimisation

 Regular updates for optimal performance.

Dynamic SEO Strategy

Adapting to changing market trends and search engine algorithms.

Active Social Media Presence

Regular, relevant postings to engage the target audience.

Performance Analytics

 Monitoring and adjusting strategies based on performance data.



I used salt marketing for a new website and a marketing strategy and i would recommened them for there skill throughout the whole process.

Austin Fitzpatrick

Owner

Ready for Your Own
Success Story?

If what Salt Marketing accomplished for Greentec Builders piques your interest and you’re wondering if your company could be our next success story, click the link below to get in touch.

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