Category

Client Info

Project Date

Project Website

iFox Creations:

63

Reach on Social Media

1000

New Leads

1335

More Follower

iFox Creations is an online store that targets people buying gifts for their friends, family, and colleagues who are “hard to impress". The store provides a portfolio of popular and practical gifts to convey thoughtful gestures.

Challenges

Faced by iFox creations

The email marketing plan initially in place was experiencing poor results despite the heavy resources being spent on it. Using multiple platforms to send out emails curtailed their efficiency, and brought about problems like preventing useful segregation of the email data. The company, therefore, was unable to leverage upselling or cross-selling through its email marketing strategy.

Testimonial

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I have recently acquired e Services of Salt Marketing for a new Website and SEO Package. I could not be more impressed with how things have gone so far. Pradeep and his team have done an amazing job on my Website and any alterations or changes I have requested were done straight away. Top class customer service and I would highly recommend them to any company looking at a new website or SEO.

How we are helping

We set up a new email marketing process for iFox creations, canceling subscriptions from Aweber, Active Campaign, and Zapier and moving all the data to Mailchimp. The email marketing was automated, freeing up resources. Data segregation processes were implemented, such as buyers from the Shopify store getting subscribed to the Post-purchase campaign, those who register their warranties getting subscribed to the “Amazon Warranty iFox Creations" list, and those who claim discount coupons getting subscribed to “Discount Code Promotion" list. These measures put the business in a position to carry out targeted drip campaigns.

Our Work

Within the first 3 months, 5 of the most competitive keywords in the niche were already ranking on the top 1-3 Google searches. On Facebook, the impact marketing saw

681% growth
In people reached in under 28 days
320% growth
in post engagements
200% spike
in page likes as more people interacted with the brand.

All this was done with a daily budget of €25

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