Category

Client Info

Intax Contracting

Project Date

Project Website

Intax Contracting

Intax
Contracting

Overview

A leading umbrella company based in Dublin, Ireland, offering tax and business solutions for IT contractors and freelancers.

  • Industry: Taxation and Business Services
  • Services: Umbrella Employee and Director services, including payroll, tax advice, invoicing, public liability insurance, and professional indemnity insurance.

Type of Work

  • Website Maintenance
  • SEO
  • Inbound Marketing
  • Paid Advertising

Challenges Faced

SEO Challenges

  • Internal Links: The presence of broken internal links, affecting navigation and SEO.
  • Image Optimization: A significant number of images lacking alt text, crucial for SEO and accessibility.
  • XML and Robots.txt: Missing or improperly configured XML sitemap and robots.txt file, hindering site indexing.
  • Title Tags: Duplicate title tags and ineffective text within title tags, impacting search rankings.

Social Media and Paid Ads

  • Limited Social Media Engagement: Struggles with creating engaging content for platforms like Facebook, Instagram, and LinkedIn.
  • Negative ROI on Paid Campaigns: Initial advertising efforts not delivering satisfactory returns on investment.

Website Technical Issues

  • HTTPS Page Links: Insecure or incorrect links on HTTPS pages, affecting user trust and website security.
  • Redirect Issues: Redirect chains and loops causing navigation and performance issues.
  • Meta Descriptions and Headings: Missing meta descriptions and primary H1 headings on several pages, leading to SEO drawbacks.
  • Duplicate Content: Issues with having the same meta descriptions across multiple pages, negatively impacting search engine visibility.

Services Offered

Website Maintenance

Ensuring 24/7 website functionality with security and content updates.

SEO Optimization

Focused on improving search engine rankings for targeted keywords.

Inbound Marketing

Content creation and distribution on platforms like Facebook, Instagram, and LinkedIn.

Paid Advertising

Managing shopping and carousel ads on Facebook and Google.

Results Achieved

Enhanced Brand Awareness

Implementation of SEO and social media strategies significantly improved the brand's online visibility.

Improved Website Experience

Upgraded website with an enhanced homepage, user-friendly signup page, and an informative blog section, providing better user engagement and information dissemination.

Increased Social Media Engagement

Effective content strategy leading to more interaction and followers on platforms like Facebook, Instagram, and LinkedIn.

Positive ROI from Paid Advertising

Adjusted advertising strategies yielded better returns on investment, particularly in targeted ads.

Streamlined User Journey

The improved website layout, including the home page, signup page, and blog page, has contributed to a smoother user experience and easier access to services.

Improvements in comparison to the previous month

Search impr. share improved by 42.12%

CTR is improved by 8.27%

323

Impressions

51

Clicks

15.79

CTR

272.67

Cost

5.35

Avg. CPC

9.00

Conversions

17.65

Conv.Rate

30.30

Cost/Conv

Social Media Calendar

  • Post Dates and Status: Regular posts scheduled each month, with clear approval statuses.
  • Product Focus: Content centered around specific products like thermal paper rolls and credit card rolls.
  • Creative Copy: Engaging copy highlighting product benefits and uses.
  • Call to Action: Encouraging potential customers to explore and purchase products.
  • Graphics and Links: Use of relevant graphics and links to products or Facebook posts.
  • Comments and Suggestions: Active adjustments based on feedback and suggestions.

Ongoing Engagement

The ongoing engagement strategy for Timber Ireland is multifaceted, aiming to continuously strengthen the brand's online presence and customer interaction.

Continuous Website Optimization

 Regular updates for optimal performance.

Dynamic SEO Strategy

Adapting to changing market trends and search engine algorithms.

Active Social Media Presence

Regular, relevant postings to engage the target audience.

Performance Analytics

 Monitoring and adjusting strategies based on performance data.

Pradeep is excellent in his field digital marketing.
His knowledge is 2nd to none and he explains everything in a clear concise manor. Pradeep and his team would only enhance any business out there they are definitely worth a call

Nigel McConnell

Owner

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