Category

Google Ads

Client Info

Iping

Project Date

Project Website

iPing

Salt Marketing's Targeted Solution for a Dublin-Based IT Services Firm
iPing

Client Overview

  • Client Name: iPing
  • Industry: IT Services
  • Location: Dublin, Ireland

Target Market

  • IT Services: Nationwide (Ireland)

Services Utilised

  • Google Ads Campaigns
  • Dedicated Landing Page Development

Challenges Faced

Service Awareness and Lead Generation

iPing aimed to increase awareness of their IT services and effectively convert website visitors into clients through targeted campaigns and optimised landing pages.

Market Penetration

In a competitive IT services market, iPing needed to highlight their unique offerings and establish trust with potential clients.

Solutions Provided by Salt Marketing

Digital Marketing Strategy

Google Ads: Ran targeted Google Ads campaigns to drive traffic and generate leads, focusing on keywords related to IT services.

Website Development

Landing Page: Developed a dedicated landing page optimised for conversions, featuring clear calls to action and relevant information about iPing’s services.

Content Development

Marketing Assets: Created engaging assets such as banners, infographics, and ad copy to support the Google Ads campaigns and enhance the landing page.

Results and Impact

Google Ads Performance

3-Month Performance Report Summary
  • Impressions: 12,360
  • Clicks: 1,250
  • Click-Through Rate (CTR): 0.21%
  • Total Cost: €1,930
  • Average Cost Per Click (CPC): €1.55
  • High Engagement and CTR: Clicks up by 5.10%
  • Cost-Effective Lead Generation: Conversion rate at 2.30%, with cost per conversion at €74.86
Conversions and Return on Ad Spend (ROAS)
  • Total Conversions: 28
  • Conversion Rate: 2.23%
  • Cost Per Conversion: €68.87
3-Month Average Performance
1,250

Clicks

12,360

Impressions

0.21

CTR

1.55

Avg. CPC

2.23

Conv. Rate

28

Total Conversion



We at iPing use salt marketing and pradeep for our social media and google add words , they are super to deal with and very professional i can highly recommend salt for all.

Danny Towell

Managing Director

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