Just-Print is a design and print business that is based in Dublin, that provides services to both local and international signage clients and event organizers.
The business was hemorrhaging its marketing budget on PPC campaigns with low conversions. For the period under review, already €5k had been wasted, which also impacts the quality score of the website. This was attributed to different mistakes including:
We recrafted all the PPC campaigns, ad groups, keywords, and negative keywords, and even site links to optimize real estate on Google.
We also offered more recommendations for optimization and to improve the Quality Score, including:
In addition to improving the quality score, this would also result in reducing the Cost-per-Click, easing the strain on the marketing budget.
Within the first month, the business ads had garnered 183 more clicks, with the Signage Ad Group being the best performing. They had had a 100% clickthrough rate (CTR), and were taking up to 100% of impressions on searches as compared to the competitors who are bidding for the same keywords. This was a good sign, showing that we were presenting the campaigns in the best possible way.