Mag Asset is a wealth management firm based in Geneva, Switzerland. It works with clients at an individual level, looking into their portfolios and financial goals, and developing strategies that will increase their returns while remaining with the individual’s risk tolerance. The firm also handles investment portfolios for family offices, trusts, and provides endowment contracts, ensuring the strategies implemented are within the requirements of the tax environment being operated in.
With Mag Asset, we used a 3-pronged approach over the course of three months:
Resolving technical errors on the website were prioritized, in order to improve user experience. Issues like excessive padding on the pages, inaccessible content due to landing pages being password protected, repetitive CTAs, and duplicate content were also resolved. New content was generated – both seasonal and evergreen, to rank for organic keywords and also increase user retention on the website. The generated content was in both English and French languages, to cater to the different audiences of the business. In order to counter the negative reviews, we published positive content on multiple platforms for Google’s web crawlers to pick and index, as well as set up backlinks from high domain authority websites.
We reviewed the ad strategy with the aim of increasing the ROI and reducing the site’s bounce rate. Overhauling the current ads and pushing forward fresh material that the audience will relate with was an integral part of the process. We integrated Google Products into the strategy, including Google My Business.
iii. Facebook Marketing
This involved setting up the website on the social media platform to engage its audience and push content. This was key especially after the backlash it received which had caused its negative reviews to show up in 2nd position on search results.
While the operations were carried out for just 3 months, we saw significant milestones, including: