MLI has been in operation for 40 years helping families find insurance products to protect themselves from unfortunate incidences in life. This cuts across the board, from income protection insurance, serious illness cover, and mortgage protection, to life insurance. Advisors from the firm recommend policies from different providers that will be in line with the individual’s and family’s life goals, at the most affordable rates.
The business growth was being stifled by the slowed performance of the website and its numbers. This was caused by factors ranging from technical issues with the website itself that affected the user experience, to the marketing strategies being used which were actually causing there to be an increased ad spend that resulted in the company bleeding through its marketing budget.
A wholesome approach was required for the business including: