This is a business that provides cleaning services to residential and commercial establishments alike. Different teams are sent to homes, office spaces, entertainment centres, medical facilities, religious centres and government institutions.
Low turnover from the marketing strategy
Need for an easier UI and UX on-site
Stiff competition from firms providing similar services
Unclear product offing, hence the low conversion amongst prospective customers.
How we’re helping
We’re revamping the site, with smart features, and improved design for user engagement.
We’re developing on-site and Facebook retargeting campaigns.
Our marketing team is developing a new range of product packages for both residential and commercial cleaning, and videos through which they will be marked across the firm’s social media channels.
Based on recent performance with similar firms, we’re targeting the current site traffic to double while relying on the same marketing budget in at least 4 months. This will bolster the sales and ROI, and increase customer loyalty to the brand going forward.