Category

Website Development

Client Info

Pura Composite

Project Date

Project Website

Pura Composite

Pura Composite Social Media Marketing South Dublin County

Introduction

Pura Composite is a premier supplier of high-quality composite decking and cladding solutions. They offer durable, eco-friendly products that are ideal for residential and commercial projects. Pura Composite sought Salt Marketing’s expertise to build and manage their social media platforms, aiming to establish a strong online presence.

Project Overview

  • Client: Pura Composite
  • Industry: Composite Decking & Cladding
  • Location: Ireland

Services Provided

  • Website Maintenance
  • Search Engine Optimisation (SEO)
  • Google Ads Campaigns
  • Social Media Marketing

Objectives

The primary objectives of this project were:

  • To create and establish Pura Composite’s presence on social media platforms from scratch.
  • To develop a consistent content strategy that aligns with the brand’s vision.
  • To increase brand awareness, engagement, and lead generation through social media marketing.

Services Provided

Platform Creation

  • Building Social Media Profiles: We established Pura Composite’s presence on key platforms, including Facebook, Instagram, and LinkedIn, ensuring each platform was fully optimised with relevant brand details and imagery.
  • Brand Consistency: All platforms were developed with cohesive branding elements such as logos, color schemes, and engaging visuals that aligned with Pura Composite’s premium product offerings.

Content Strategy & Management

  • Content Creation: Developed engaging and informative posts showcasing Pura Composite’s products, including installation tips, customer testimonials, and eco-friendly benefits.
  • Visual Storytelling: We leveraged high-quality visuals and videos to highlight the durability and aesthetics of Pura Composite’s decking and cladding products.
  • Scheduled Posting: Consistent content was posted across platforms to keep followers engaged and attract new customers.

Community Building & Engagement

  • Audience Growth: Through targeted campaigns and organic growth strategies, we helped Pura Composite build a strong following on social media.
  • Engagement: We actively responded to comments, messages, and queries, fostering a growing community around the brand.

Social Media Advertising

  • Targeted Ads: Launched targeted social media advertising campaigns to reach Pura Composite’s ideal customer base, driving traffic to their website and increasing enquiries.
  • Lead Generation: Ads were tailored to generate leads from both residential and commercial clients, resulting in more conversions.

Results

  • Established Social Media Presence: Pura Composite’s social media platforms grew from scratch, gaining a strong and engaged following across multiple platforms.
  • Increased Brand Awareness: Targeted content and ads significantly boosted brand recognition, helping Pura Composite stand out in a competitive market.
  • Higher Engagement Rates: Consistent posting and active engagement resulted in higher interaction rates, with followers sharing and commenting on content.
  • Lead Generation: Social media advertising campaigns delivered qualified leads, driving more enquiries and conversions for Pura Composite’s product offerings.

Conclusion

Salt Marketing successfully built Pura Composite’s social media presence from the ground up, creating a solid foundation for ongoing growth. By developing a comprehensive content strategy and running targeted ads, we were able to significantly increase brand awareness, engagement, and lead generation for Pura Composite.

Our Work

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