Quicklinks-New-Logo-2-3

Category

Maas

Client Info

Quicklinks

Project Date

Project Website

Quicklinks

Transforming Marketing Landscape – Quicklinks Ltd.'S Success Story
Quicklinks

Client Overview

Quicklinks Ltd. is a dynamic force in Ireland’s marketing scene, specialising in designing, printing, and distributing impactful leaflets, flyers, banners, letterheads, posters, and business cards. Catering to both B2C and B2B clientele, Quicklinks targets sales representatives, business owners, marketing agencies, brand awareness initiatives, event organisers, and promotion campaigns. Employing precision targeting and innovative live GPS tracking, the company ensures messages reach potential consumers effectively, including through attention-grabbing door hangers.

Services Offered

  • Website Maintenance
  • Website Development
  • Brand Guidlines
  • Content Writing
  • Inbound Marketing
  • Email Outreach

Challenges Faced

Battle For Market Share And Awareness

Quicklinks grappled with limited market share vis-à-vis its competitors, a challenge exacerbated by issues in presenting the unique value of its offerings. Distinguishing the benefits between solo leaflet drops and distinctive methods like door hangers proved complex.

Website Image And User Experience Hurdles

The website’s shortcomings were evident, including unclear landing pages, lack of navigation features affecting user experience (UX), absent CTAs, missing lead generation forms, the absence of a contact page, inconsistencies in mobile versions, and expired SSL certificates.

Impact On Credibility And SEO Ranking

These marketing hurdles eroded brand credibility and customer retention. The website’s 0/100 Domain Authority score, low keyword density, and aesthetic deficiencies hindered its Google search ranking.

Results Achieved

Email Marketing Enhancement

Strengthening customer retention and upselling through existing customer engagement. Attracting new customers was facilitated by offering enticing lead magnets.

Holistic SEO Revamp

Rigorous technical, link-building, and content optimisation strategies were employed to elevate Quicklinks’ online visibility.
 

Revamped Marketing Strategy

Our intervention embarked on a comprehensive marketing strategy overhaul, meticulously segregating aspects of advertising, targeting, and demographics.

Precision Media Budgeting And KPIs

Aligning media budget allocation with predefined Key Performance Indicators (KPIs) to drive strategic impact.

Strategic Paid Campaigns

Implementing an array of Pay-Per-Click (PPC), Display, and Re-Marketing campaigns, fostering broader outreach.

Google Ads Performance

3-Month Average Performance Summary
  • Cost: €669.00
  • Impressions: 95,652
  • Clicks: 456
  • CTR: 0.48%
  • Avg CPC: €1.47
  • Conversions: 64
  • Conversion Rate: 14.07%
  • Cost per Conversion: €10.43

Social Media Marketing

3-Month Average Performance Summary
  • Cost: €672.84
  • Impressions: 131,124
  • Clicks: 744
  • CTR: 0.57%
  • Avg. CPC: €0.90
  • Conversions: 64
  • Conversion Rate: 8.62%
  • Cost per Conversion: €10.49

SEO Success

3-Month Keyword Ranking Performance Summary
  • Total Keyword promoted: 150
  • Top 1-10 Positions: 91 keywords
  • Middle Range (11-50): 50 keywords
  • Low Range (51-100): 8 keywords
3-Month Average Performance
669.00

Cost

95,652

Impressions

456

Clicks

0.48

CTR

1.47

Avg. CPC

64

Total Conversions

14.07

Conversion Rate

10.43

Cost per Conversion



Working with Salt Marketing has been a fantastic experience. They handled our Website Development seamlessly, delivering a professional, user-friendly site that has enhanced our digital presence. Their ongoing Website Maintenance ensures everything runs smoothly, with zero downtime or issues.

The Brand Guidelines they created helped us solidify our identity, and their Content Writing gave us clear, engaging communication across all platforms. Their expertise in Inbound Marketing and Email Outreach has significantly improved our lead generation and client engagement.

Salt Marketing’s work has truly elevated our business. Highly recommend!

Quicklinks Ltd

Future Growth

Unveiling the New Quicklinks Our collaborative journey with Quicklinks continues as we steer their transformation. Armed with a revamped marketing strategy, enriched online presence, and refined branding, Quicklinks is poised for sustained growth, heightened brand awareness, and elevated customer engagement.

Ongoing Engagement

The ongoing engagement strategy for Timber Ireland is multifaceted, aiming to continuously strengthen the brand’s online presence and customer interaction.

Continuous Website Optimisation

 Regular updates for optimal performance.

Dynamic SEO Strategy

Adapting to changing market trends and search engine algorithms.

Active Social Media Presence

Regular, relevant postings to engage the target audience.

Performance Analytics

 Monitoring and adjusting strategies based on performance data.

Accelerate Your Growth
With Salt Marketing Today

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