Category
Website Design & Development
Quicklinks
QuickLinks designs, prints, and distributes leaflets for B2C and B2B clients in Ireland. Its target market includes sales reps and business owners looking to make savings on their advertisements, marketing agencies, brand awareness businesses, event and promotion organizers. The design and printing also extend to flyers, banners, letterheads for businesses, posters, and business cards. The advertisement agency incorporates precise targeting and live GPS tracking in its distribution to ensure the message gets to the potential consumers. This also includes door hangers to get 100% attention.
Challenges Faced
The brand faced marketing challenges with regards to awareness, where it held a smaller market share compared to its competitors. This was linked to aspects such as unclear presentation of what is on offers – like differentiating the value between solo leaflet drops and unique methods like the door hangers that get 100% attention.
Factors on the website that negatively affected the brand's image included:
Landing pages: Lack of clarity, such as with testimonials appearing in banners.
Lack of navigation features on the website, affecting the UX.
No call to action: CTAs are needed to direct visitors to the website to take action, such as making a purchase, subscribing to a service, taking part in product promotion, etc
Lacking lead generation features such as forms for vistos to fill.
No contact us page
Different experience on the mobile version of the website, where there were different phone numbers appearing, and the numbers not being clickable
Having expired SSL certificates
The hurdles in marketing also affected the brand’s credibility, as well as their ability to retain their existing clients. In fact, the site had a 0/100 Domain Authority score and a low keyword density which in turn affected its ranking on Google search results. The aesthetics of the website itself were also wanting, necessitating a full revamp with its design.
How We're Helping
We remade the business’s marketing strategy, segregating it in what is being advertised, where the marketing is being carried out, and the target demographics that are being addressed.
This included:
Email marketing to improve retention marketing and upselling with existing customers, and also, target new customers by providing lead magnets
SEO: Technical, link building, and content
Paid campaigns: PPC, Display ads, Re-Marketing
Media budget and KPIs
Services offered
Website Development
Brand Guidelines
Content Writing
Hosting
