Category

SEO

Client Info

Quigley’s Finance

Project Date

Project Website

Quigley’s Finance

Founded by Conleith Quigley
The Quigley Financial

Overview

Founded by Conleith Quigley, this financial brokerage firm provides wealth management services, mortgage advice, investment, insurance, and even pension-related services. The services target private citizens and businesses looking for financial planning services with an independent and non-biased firm, which provides them with information on the different products available in the market and their rates, to enable the client to work with the plan that suits their particular needs.

Type of Work

  • Google Ad Management

Challenges Faced

The Quigley Financial Brokers website was a leading concern, with the brand depiction and high bounce rate. This was attributed to different factors, from the UI to the clarity of the product offering, and the need for the business to differentiate itself from firms providing financial services in the niche.

How We Helped

We’re updating the site’s content, to clearly stipulate the financial services that were being availed to the target clients, complete with CTAs to increase conversions. We’re also carrying out on-page and off-page optimization to increase the traffic landing on the website, in turn bumping up the conversion numbers.

Results Achieved

The partnership between Salt Marketing and Quigley Finances has been quite successful, especially in the areas of Google Marketing and keyword optimisation. Quigley Finances' online visibility and brand recognition sharply increased as a result of our deliberate focus on optimising 50 key terms to the top of Google search results. In addition, a rise in lead generation has been facilitated by our focused management strategy for Google Ads campaigns. In addition to improving Quigley Finances' online visibility, this all-encompassing digital marketing approach significantly increased their efforts to attract new customers and engage existing ones. Our ability to manage Google Ads effectively in conjunction with our SEO knowledge has made Quigley Finances a major player in their sector.

880

Clicks

671

Cost

3.78

Revenue

5.64

ROAS

Pradeep is excellent in his field digital marketing.
His knowledge is 2nd to none and he explains everything in a clear concise manor. Pradeep and his team would only enhance any business out there they are definitely worth a call

Nigel McConnell

Owner

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