Skope Consulting is a career counselling service based in Dublin, that targets audiences across the board – from students looking into their potential careers, individuals seeking to progress up the ladder at their workplace, those who had taken time off and now want to get back into the field, to business owners themselves seeking to scale their operations by empowering their workforce.
It was started by John Lamphiere who has been a city bus driver, gym instructor and even a salesperson, and whose personal journey saw him progress to Vice President and Managing Director at Glassdoor, one of the world’s leading recruitment companies. He has been through the trenches and risen through the ranks, and uses his unique expertise to help individuals better themselves in their line of work, going further to build and scale organisations around the world.
The brand presence was hampered by the business lacking a fully-fledged and responsive website, together with all that it entails – from content to deliver value to visitors accessing the site, messaging that addresses the USPs of the business, to on- and off-page SEO to get higher ranks on search engine result pages. This put a heavy reliance on only organic growth through word-of-mouth and social media, which slowed the growth and limited the reach of the company. It needed a solid online presence to cement its brand authority.