This family-owned Irish company provides home security services, mainly the installation of crime prevention devices – from the doors to the windows. Being a new website in a high-performance industry, the business faces stiff competition from well-established brands. Our focus here was to increase its digital footprint, brand awareness, and organic traffic from online searches.
An audit of the site’s on-page and technical SEO also revealed gaps in the measures taken. For instance, while the site had over 500 backlinks, many of them and referring domains were not relevant to the business and its industry. As such, they didn’t have the desired impact on the ranking of the website.
We’re carrying out SEO for the website. This includes technical aspects like making the site lightweight, removing bugs and enhancing its functionality; link building for both internal and external links; as well updating the content, and optimizing it for both the readers and the search engines. Technical errors within the site are being removed to increase its security and optimize its performance.
As part of the efforts to improve user experience and increase conversions, we optimized the pages loading speeds. This increases user retention and indirectly bolsters the search engine ranking. We also updated the content with 4 monthly blogs, that way visitors landing on the website will have relevant resources that they can use.
Within the first 3 months, 5 of the most competitive keywords in the niche were already ranking on the top 1-3 Google searches. On Facebook, the impact marketing saw
All this was done with a daily budget of €25