Stop the Burglar

Category

Casestudy

Client Info

Project Date

Project Website

Stop the Burglar

We Create

Designs

That make you proud

Customer Story

This family-owned Irish company provides home security services, mainly the installation of crime prevention devices – from the doors to the windows. Being a new website in a high-performance industry, the business faces stiff competition from well-established brands. Our focus here was to increase its digital footprint, brand awareness, and organic traffic from online searches.

Problem

  • The site’s performance was wanting, receiving only 1330 visitors a month
  • Low ranking on search result pages, also seen in aspects such as the 8/100 Domain Score
  • Security flaws on the site including missing SSL
  • Slow website caused by issues like unused JavaScript and CSS, as well as incorrect image formats.

An audit of the site’s on-page and technical SEO also revealed gaps in the measures taken. For instance, while the site had over 500 backlinks, many of them and referring domains were not relevant to the business and its industry. As such, they didn’t have the desired impact on the ranking of the website.

Solution

We're carrying out SEO for the website. This includes technical aspects like making the site lightweight, removing bugs and enhancing its functionality; link building for both internal and external links; as well updating the content, and optimizing it for both the readers and the search engines. Technical errors within the site are being removed to increase its security and optimize its performance.

As part of the efforts to improve user experience and increase conversions, we optimized the pages loading speeds. This increases user retention and indirectly bolsters the search engine ranking. We also updated the content with 4 monthly blogs, that way visitors landing on the website will have relevant resources that they can use.

Results

In just a month, we have doubled the domain score of the website from 8 to 16, and amped this up with the backlinking strategy, increasing them from 575 to over 3600. With at least 27 Keywords ranked in top Google 1-3 searches being used, there has been an increase in the organic traffic that is directed to the website.

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