Digital Marketing SEO Website Design & Development

Client Info


Project Date

Project Website


Improving SEO For SYS Group

Client Overview

About the Client SYS Group was founded in 2015 with the goal of setting a new standard for financial planning for business owners, professionals, and families. With a series of offices across Ireland, their team of seasoned and reliable financial consultants offers invaluable expert advice on financial matters.

Services Used

  • Content Development
  • Website Development
  • Website Maintenance
  • Facebook Marketing
  • API Integration

Challenges Faced

SYS Group, with its expansive presence in Ireland and dedication to top-tier financial advice, was looking for a strategic partner to elevate its online presence and reach a broader audience through SEO. Their aim was to efficiently communicate their value proposition to the target market and ensure they remained top-of-mind for potential clients searching for financial advice.

Solutions Provided By Salt Marketing

Holistic Keyword Approach - Funnel Strategy

Salt Marketing collaborated closely with SYS to establish a funnel strategy, focusing on a mix of keywords, which are frequently searched on various search engines. Educated users at the top of the funnel about the financial industry and services that SYS offers. Incorporated new keywords based on ongoing research and feedback, leading to content creation and new page development.

Organic Traffic Surge

Achieved a 24% increase in organic traffic from Aug 22 to Aug 23, growing from 1,112 to 1,378 visitors. Utilised insights from past Google Ads campaigns to further enhance organic traffic.

Local Keyword Strategy

Drafted a comprehensive list of local keywords to tap into potential traffic from the Cork region. Proposed 74 new pages dedicated to various keywords, keeping competitors and target audiences in mind. The main goal was to inform and educate users, preparing them for their financial queries.


Highlighted the importance of the blogs designed for backlink purposes, underscoring their role in the overall SEO strategy. Prepared dedicated content pages for each targeted keyword, ensuring

Results Achieved

Salt Marketing’s focused strategy and collaborative approach with SYS Group bore fruit in a relatively short span

Keyword Rankings

The majority of the targeted keywords began to rank favourably.

Organic Traffic

Organic sources now constitute 64% of the user traffic.

User Engagement

The conversion rate touched 10.63%, with users spending considerably more time on the website.

Monthly Traffic

The website now welcomes over 2,100+ users monthly, marking significant growth.









Pradeep is excellent in his field digital marketing.
His knowledge is 2nd to none and he explains everything in a clear concise manor. Pradeep and his team would only enhance any business out there they are definitely worth a call

Nigel McConnell


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