The Acting Academy



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The Acting Academy

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Customer Story

Founded in 2003, Acting Academy is an Ireland “stage school" that provides lessons in drama, singing, and dance. The classes are held in Swords, Balbriggan, and Dunshaughlin for children between ages 4 and 15.


With the approach of 2021's September intake, Acting Academy needed to adopt a marketing campaign that would see more parents enrolling their kids for classes. The competitive industry called for the need for a unique ad strategy that would put the performing arts school ahead of its competition, generating more leads and queries for open slots.


Our strategy with The Acting Academy covered four areas:

  • Website development to improve on the aesthetics and ease of use of the website
  • SEO that would play a role in the future growth of internet traffic to the website
  • Social media marketing specifically with the September intake
  • YouTube marketing to further the business’s brand growth


In one month, our lead generation campaign for Acting Academy got a reach of 26,105, making 44,118 impressions, and obtaining 23 leads. The cost per lead was reduced to €11.49, with a total of €264.33 being spent on the process.

Here are some specific examples of the Facebook ads that were part of the campaign:

  • Leads – 28
  • Impression- 62,256
  • Reach – 33,004
  • CPL – € 13.50
  • Ad Spend – €378.09
  • Views – 30,291
  • Impression- 66,181
  • Reach – 42,094
  • CPV – €0.003
  • Ad Spend – € 100

All this was done with a daily budget of €25

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