Founded in 2003, Acting Academy is an Ireland “stage school" that provides lessons in drama, singing, and dance. The classes are held in Swords, Balbriggan, and Dunshaughlin for children between ages 4 and 15.
With the approach of 2021's September intake, Acting Academy needed to adopt a marketing campaign that would see more parents enrolling their kids for classes. The competitive industry called for the need for a unique ad strategy that would put the performing arts school ahead of its competition, generating more leads and queries for open slots.
Our strategy with The Acting Academy covered four areas:
In one month, our lead generation campaign for Acting Academy got a reach of 26,105, making 44,118 impressions, and obtaining 23 leads. The cost per lead was reduced to €11.49, with a total of €264.33 being spent on the process.
Here are some specific examples of the Facebook ads that were part of the campaign:
All this was done with a daily budget of €25