Category
Casestudy
The HomeShare
The HomeShare
HomeShare allows homeowners to share their space with accommodation seekers through a structured arrangement that is beneficial to both parties. The company required an optimised site for user engagement, including chatbots, and a digital marketing strategy to fuel its growth.
Challenged faced
- Low conversion
- Low in-bound traffic
- High bounce rate
- Bulky site design
- Repetitive customer queries that put a strain on the site admin.
- Intense competition from similar sites
Budget Allocation
- 10% Visual and creatives
- 50% Content and SEO
- 20% on Social Media
- 20% Paid Campaigns:
- PPC
- Display ads
How we helped
- We enhanced the sites look and feel, improving the UX and UI, and making it user friendly, and highlighted the USP’s
- Introduced smart features like the Chatbot
- We established better interfaces across the pages, improved interaction flow, relevant iconography, instituted a creative intuitive and delightful experience for HomeShare users.
- Made the site simpler to navigate
- Introduced security logos
- We developed a comprehensive SEO plan to solidify HomeShare’s online presence.
- Set up a media budget and prepared a breakdown of the KPI’s to track the progress.
- Crafted a 6-month Road Map to guide HomeShare on its growth path.
