This is an Irish-owned social enterprise that bridges the gap between the elderly who want to remain at home where they are safe and comfortable, and the younger adults looking for affordable living conditions given the high cost of renting and home purchase in Ireland today. Homeshare is an innovative social support initiative, and comes with over 7 decades of experience in the healthcare sector, especially with the Homecare industry working with families to provide care to their elderly relatives, and affordable accommodation for students and young professionals.
The business was faced with reduced conversion rates and traffic to the website, plus a high bounce rate. The initial marketing strategy also saw lots of time being spent on admin work, replying to different customers on the same queries. All this in an environment where the competition from other home-sharing platforms is intense.
We implemented a two-fold plan involving: