Category

Maas

Client Info

Jerry Can Company

Project Date

Project Website

The Jerry Can Company E-Commerce-MaaS

The Jerry Can Company's Digital Transformation with Salt Marketing
The Jerry Can Company

Overview

The Jerry Can Company is a family-run business located in Ireland that specialises in crafting personalised wooden and glassware presents. Rooted deeply in the belief that their designs are more than just gifts, each piece is a memento of heartfelt events, thoughtfully created to evoke emotion and commemorate special occasions.

Type of Work

  • Brand Guidlines
  • E-commerce Website
  • Site Content
  • Integration with Etsy
  • Integrated Reviews
  • Digital Marketing
  • SEO Approach

Challenges Faced

Dysfunctional Website

The company’s existing website was not user-friendly, leading to missed opportunities.

Thin Content

The website content lacked depth and engagement.

Lack of Online Sales

The ineffective website resulted in minimal online sales.

Absent Brand Guidelines

There was no cohesive branding due to the absence of defined brand guidelines.

How We Helped

Brand Guidlines

A robust set of brand guidelines was established to ensure uniform branding across all platforms.

E-commerce Website

A new, user-friendly e-commerce website was developed to enhance the shopping experience and promote online sales.

Site Content

Comprehensive and engaging content was added to better represent the products and their sentimental value.

Integration with Etsy

A smooth integration with Etsy was achieved, opening a new channel for sales.

Integrated Reviews

The integration of customer reviews provided invaluable feedback and built trust among potential customers.

Digital Marketing

Google Shopping Ads

Targeted Shopping Ads were set up on Google, focusing on potential customers in the USA and Ireland. New product feeds were integrated into the Google Merchant Center, ensuring only active products were promoted.

Facebook (Meta) Shopping Ads

 A dedicated feed for Meta was initiated, with native ads targeting audiences in the USA and Ireland.

Weekly Facebook Management

Routine management and monitoring of Facebook campaigns were established to ensure optimal performance and timely adjustments.

CRO

Native ads setup open door

  1. We started the meta campaign with the TOF campaign, where the objective was to drive traffic to the product page.
  1. We setup a MOF campaign with the objective of increasing checkout initiatation.
  1. We set up a native ad BOF campaign with a purchase objective.
  1. Setup an Advantage+ campaign to leverage the product interaction with users.

SEO Approach

Salt Marketing identified and enhanced 50 critical keywords relevant to the business. Along with this, a phase 2 SEO approach included URL mapping and tailor-made content for each product page, all aimed at boosting the website's search engine visibility in the USA and Ireland.

Email Marketing Strategy

  1. Initial emaill dispatched within the first hour.
  2. A follow-up email sent in the subsequent three hours.
  3. Third email after 12 hours.
  4. A final email after 24 hours, spotlighting discounted items.

Expected Outcomes and Next Steps

While the results from Google and social media campaigns are in the monitoring phase

  1. Performance metrics will be keenly observed to formulate strategies for the upcoming month.
  1. Insights will be gathered on high-sales generating locations.
  1. Analytics on best-selling products will be compiled.
  1. A comparative assessment will identify which platform, Google or Meta, offers superior Return on Ad Spend (ROAS).

SEO Approach

Salt Marketing identified and enhanced 50 critical keywords relevant to the business. Along with this, a phase 2 SEO approach included URL mapping and tailor-made content for each product page, all aimed at boosting the website's search engine visibility in the USA and Ireland.

Results Achieved

Efficient Quotation Process

The integration of API solutions streamlined the quotation process, significantly reducing the time it took to provide accurate quotes.

Real-Time Quotes

The API integration allowed customers to receive real-time quotes from different insurance providers, enhancing the customer experience.

Value-Added Tools

The custom calculators enhanced the website's value proposition, engaging visitors and generating leads.

Functional and Engaging Website

The newly developed website not only functioned optimally but also presented Covermore Financial Ltd. as a professional and trustworthy service provider.

Enhanced Brand Presence

Through strategic social media management, Covermore Financial Ltd. experienced increased visibility and engagement, reaching a wider audience.

310

Clicks

132

Cost

422.99

Revenue

3.20

ROAS

Pradeep is excellent in his field digital marketing.
His knowledge is 2nd to none and he explains everything in a clear concise manor. Pradeep and his team would only enhance any business out there they are definitely worth a call

Nigel McConnell

Owner

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