The Jerry Can Company's Digital Transformation with Salt Marketing
The Jerry Can Company

Google Shopping Ads

Targeted Shopping Ads were set up on Google, focusing on potential customers in the USA and Ireland. New product feeds were integrated into the Google Merchant Center, ensuring only active products were promoted.

Facebook (Meta) Shopping Ads

 A dedicated feed for Meta was initiated, with native ads targeting audiences in the USA and Ireland.

Weekly Facebook Management

Routine management and monitoring of Facebook campaigns were established to ensure optimal performance and timely adjustments.

CRO

Native ads setup open door

1. We started the meta campaign with the TOF campaign, where the objective was to drive traffic to the product page.

2. We setup a MOF campaign with the objective of increasing checkout initiatation.

3. We set up a native ad BOF campaign with a purchase objective.

4. Setup an Advantage+ campaign to leverage the product interaction with users.

SEO Approach

Salt Marketing identified and enhanced 50 critical keywords relevant to the business. Along with this, a phase 2 SEO approach included URL mapping and tailor-made content for each product page, all aimed at boosting the website’s search engine visibility in the USA and Ireland.

Email Marketing Strategy

1. Initial emaill dispatched within the first hour.
2. A follow-up email sent in the subsequent three hours.
3. Third email after 12 hours.
4. A final email after 24 hours, spotlighting discounted items.

Expected Outcomes and Next Steps

While the results from Google and social media campaigns are in the monitoring phase

1. Performance metrics will be keenly observed to formulate strategies for the upcoming month.

2. Insights will be gathered on high-sales generating locations.

3. Analytics on best-selling products will be compiled.

4. A comparative assessment will identify which platform, Google or Meta, offers superior Return on Ad Spend (ROAS).