Category
SEO
Ultimate Pest Control
4
Impressions
3
Clicks
2.5
Click Thru Rate
20-25
Avg. Postion Below
1-2
Avg. Postion After
This is an Ireland-based pest control service, operating from Dublin, Kildare, Wicklow, Meath, and across the entire Leinster area. Both residential and commercial clients hire pest control and proofing services from the firm, whose personnel have a combined 25-year experience in handling the troubles brought about by bugs and rodents.
Challenges Faced
Insufficient content on the website, with more relevant material needed for the target audience.
High bounce rate on the website is attributed to the difficulty in navigating around it.
Low engagement on Facebook, slowing down the growth of market share
Testimonial
I have recently acquired e Services of Salt Marketing for a new Website and SEO Package. I could not be more impressed with how things have gone so far. Pradeep and his team have done an amazing job on my Website and any alterations or changes I have requested were done straight away. Top class customer service and I would highly recommend them to any company looking at a new website or SEO.
Daniel Ronan
How We're Helping
Our work with UPC covered three aspects:
Website
To improve user experience, we revamped the site, creating separate pages with content targeting the different demographics of users visiting the website. We also optimized the website's functionality to better user experience, increasing load speeds and simplifying navigation between the different parts of the website. To keep the content updated and relevant, we set up a schedule of 8 monthly blogs, 2 being published directly on the website, and 6 off the site but directing traffic to it.
SEO
We carried out On-Page SEO, including indexing, HTTPS Redirects, removed Java script errors on the website, structured data using Schema.org, all through to ensure that there was keyword consistency across all the pages of the website and including an XML sitemap that's essentially a roadmap that points search engines to what is important on the website. The reworking was with the main goal of ensuring that the web crawlers of Google and other search engines understand the content on the website appropriately, to rank it for the relevant keywords.
Facebook Marketing
Our Facebook marketing team set up a campaign for the company, complete with new content generation - from the written material to accompanying graphics. The performance of the published posts used for the impact marketing was analyzed and used in setting up subsequent campaigns for the brand.
Our Work
Within the first 3 months, 5 of the most competitive keywords in the niche were already ranking on the top 1-3 Google searches.
On Facebook, the impact marketing saw a 681% growth in people reached in under 28 days, with a 320% growth in post engagements and 200% spike in page likes as more people interacted with the brand.
