This is an Ireland-based pest control service
Ultimate Pest Control

To improve user experience, we revamped the site, creating separate pages with content targeting the different demographics of users visiting the website. We also optimized the website’s functionality to better user experience, increasing load speeds and simplifying navigation between the different parts of the website. To keep the content updated and relevant, we set up a schedule of 8 monthly blogs, 2 being published directly on the website, and 6 off the site but directing traffic to it.

We carried out On-Page SEO, including indexing, HTTPS Redirects, removed Java script errors on the website, structured data using Schema.org, all through to ensure that there was keyword consistency across all the pages of the website and including an XML sitemap that’s essentially a roadmap that points search engines to what is important on the website. The reworking was with the main goal of ensuring that the web crawlers of Google and other search engines understand the content on the website appropriately, to rank it for the relevant keywords.

Our Facebook marketing team set up a campaign for the company, complete with new content generation – from the written material to accompanying graphics. The performance of the published posts used for the impact marketing was analyzed and used in setting up subsequent campaigns for the brand.