The travelling funfair has been around for over 2 decades, with activities and attractions for all ages. Ferris wheel rides, roller coasters, squirt gun races to bumper car rides – Xtreme Funfair takes them to different towns in Ireland. People from all walks of life troop into the fairground once it’s in town to enjoy the thrills and games that are on offer.
Despite having popular rides and attractions, the company faced difficulties in bringing traffic to the different locations it pitched camp in. This was primarily caused by three reasons:
We undertook lead generation and brand awareness campaign on Facebook and YouTube, managing the social media platform of the business. This includes making tailored campaigns in line with the target audience for the localities in which the funfair would land. Running campaigns in the period leading to week-long events, as well as during the events, through a series of organic posts, paid ads and visual elements was geared to send out a cohesive message with what customers can expect. The lead generation was also carried out through email marketing. Interacting with customers on their socials and email enhanced relationships with the brand, increasing the leads that were obtained and converted.