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Cassely's Treme Funfair

Category

Facebook Ads Google Ads

Client Info

Xtreme Funfair

Project Date

Project Website

Xtreme Funfair

Propelling Xtreme Funfair's Digital Fun – A Journey to Enhance Lead Generation and Brand Awareness
Xtreme Funfair

Live Website >

Overview

With a legacy spanning over two decades, Xtreme Funfair stands as Ireland’s premier traveling funfair, consistently pushing boundaries in fairground attractions and delivering unforgettable experiences.

Type of Work

  • New Website Development
  • Comprehensive Digital Marketing
  • Website Maintenance

Challenges Faced

Underperforming Social Media

Xtreme Funfair grappled with underutilised social media platforms that failed to effectively engage and reach their target audience.

Lack of Cohesive Branding

The absence of a consistent brand image hindered differentiation and brand loyalty.

Dysfunctional Website

A malfunctioning website hindered user experience and credibility, which impacted lead generation.

Complex Industry Dynamics

The financial brokerage industry presents intricate challenges related to regulatory compliance, market volatility, and client education.

Differentiating from Competitors

Standing out amidst numerous financial brokers required a unique value proposition and branding strategy

Our Solution

Holistic Digital Marketing Strategy

We embarked on comprehensive social media management, Google Ads campaigns, and YouTube efforts to amplify their online presence and engagement.

Website Transformation

A new website was developed to encapsulate the thrill of Xtreme Funfair’s attractions while offering an intuitive booking process to potential customers.

Brand Reinforcement

A robust branding strategy was implemented to create a unified and recognizable identity, instilling trust and loyalty.

Results Achieved

With a legacy spanning over two decades, Xtreme Funfair stands as Ireland’s premier traveling funfair, consistently pushing boundaries in fairground attractions and delivering unforgettable experiences.

Social Media Marketing

Social media platforms witnessed a significant surge in engagement, fostering interaction and community building.

Facebook Ads Performance Summary
  • Spend: €116.50
  • Impressions: 24,850
  • Clicks: 1,353
  • CTR: 5.44%
  • Avg. CPC: €0.09
  • Conversions: 348
  • Conversion Rate: 25.72%
  • Cost per Conversion: €0.33
  • ROAS: 145.48X

Heightened Brand Visibility

The implementation of a cohesive branding approach propelled Xtreme Funfair’s recognition in the industry and among potential customers.

Google Ads Campaigns

Google Ads campaigns effectively targeted and engaged potential attendees, contributing to lead generation.

Overall Campaign Performance Summary
  • Total Spend (Facebook + Google Ads): €332.49
  • Total Conversions 428
  • Overall ROAS: 67.46X

Seamless Booking Journey

The custom calculators enhanced the website’s value proposition, engaging visitors and generating leads.

332.49

Total Spend

428

Total Conversions

67.46

ROAS

Social media had finally surpassed my abilities to manage personally and I have sure landed on my feet with Salt Marketing. Priaa and the Salt Marketing team are innovative and efficient. My business needs large volumes of content with a different approach on a monthly basis and Salt Marketing impress every month.

Stephen cassely

Owner

Future Outlook

Our partnership with Xtreme Funfair continues as we iterate and refine their digital strategy, harnessing the power of social media, Google Ads, and other avenues to amplify their brand, drive engagement, and achieve their lead generation goals.

Our Work

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