Ad Campaigns That Win You High-Level Brand Exposure

Drive Up Your Sales With A Paid Search Strategy

These are the ads that show up on the search engine result pages (SERPs), typically at the top and bottom. For instance, with Google, they will pop up with the tag “ad" indicating that it is paid content. Here, they are created using Google Ads. Note that these ads don’t have images, and only contain text.

The choice of keyword used with the search ad will be a key determinant of its effectiveness. For you to score more leads and get a higher ROI from the ad, it needs to have relevant keywords. For instance, using long-tail keywords here like “Dentist clinic in Dublin" will end up driving more interested leads to the business, while simultaneously keeping the cost per click low.

The placement of the ad is dependent on the quality score and bid amount.

  • Quality score is basically how much Google will rate your ad, looking at factors such as the relevancy of the ad and its clickthrough rate, in order to return the optimal result for the search query made by the user. The higher the quality score, the better the ad position.
  • The bid will depend on the performance of the auction. When configuring the ad, one sets a maximum bid, which is the max amount that you'll be willing to spend whenever the ad is clicked.

Get Started





    Our PPC team will set up ads for your business that have been tailored to drive leads to your website and give you more value for every penny spent on them.

    Our Most Popular Services

    Our company specializes in providing a wide variety of services for our clients. From web development to marketing automation, we have everything you need to get the job done right.

    Paid Ads

    PPC campaign is fairly simple to start with and to spend some money but to ensure success,

    Social Media Ads

    These are developed for the different social media feeds, and are a great way to get more brand discovery,

    Facebook Ads

    How are your digital marketing efforts fairing? 1 in 3 companies in a report published by HubSpot listed Facebook ads as their best ROI provider,

    Instagram Ads

    SaltMarketing Instagram marketing team keeps up to date with the latest algorithm changes and industry updates, and employs best practices to grow your business.

    LinkedIn Ads

    We cater to the different ad formats on LinkedIn, including: sponsored content that appears within the feed of LinkedIn users as they scroll through posts from their connections;

    YouTube Ads

    There are plenty of reasons why YouTube should be part of your digital marketing strategy. For starters,

    Amazon Ads

    Every PPC campaign needs to be tailored to its platform, and the same case applies to Amazon ads. Before you go ahead and plough your money into the process,

    Google Ads

    Google Ads can boost your website traffic very quickly, increasing your visibility and helping your target audience find you – but only if this is done right. With virtually

    Google Remarketing Ads

    The goal here is to reengage your website's visitors. When people land on your site from search engines or social media platforms,

    Google Display Ads

    These are the ads that will show up on Google's partner websites. Unlike search ads, these can include both photos and text.

    Why Should You Join Us?

    • Your content is completely customizable, allowing you to tailor it to your own requirements and preferences.
    • Save a lot of time and money by doing your own research and creating your own material.
    • You'll be able to stay on top of the ever-changing digital scene.
    • Every month, all curated, high-quality content is made accessible.
    • Professional content writers enhance your SEO and help you connect with your audience more rapidly.

    What Our Clients Say About Us

    Dozens of businesses have already benefited from working with us. Here are just a few businesses we have helped to meet their goals through the power of content marketing.

    Attention to detail and research

    I am very happy work with Pradeep and his team in Salt Marketing. The experience to date has been excellent with constant contact all the way through. I am looking forward to seeing the results in the months ahead.    
    review-image

    Barry Coffey

    Attention to detail and research

    We have been with Salt Marketing for over a year now and their dedication to our needs and understanding of the goal we need to achieve are excellent. All the team have been very helpful and patient with us through the whole process of developing our marketing strategy in areas where we were struggled they navigated us in the direction where we are now reaping the rewards. We would recommend Salt Marketing to anyone who is considering a business relationship with a knowledge online marketing company or perhaps anyone who is looking to switch marketing provider.  
    review-image

    Neil O'Brien

    Attention to detail and research

    Social media had finally surpassed my abilities to manage personally and I have sure landed on my feet with Salt Marketing. Priaa and the Salt Marketing team are innovative and efficient. My business needs large volumes of content with a different approach on a monthly basis and Salt Marketing impress every month.    
    review-image

    Stephen Cassely

    Attention to detail and research

    I have been working with Pradeep, Pria, and their team at Salt Marketing for almost one year now. I am in business myself for the past 28 years, working as a brand design/web design project manager, so attention to detail, premium quality, and the very best customer service are very important to the longevity of my business. I can honestly say that Salt Marketing demonstrate these qualities in abundance, in every project they undertake for my company. It is an absolute pleasure to do business with them. The level of expertise and enthusiasm they apply to every task is second to none and most importantly for me, the backup service you receive after the project is complete is superb. I would have no hesitation in recommending Salt Marketing to anyone who is looking for the very best.    
    review-image

    David Hurley

    Attention to detail and research

    Salt Marketing has been looking after us for many years, and their expertise on board, customer service, and reporting are all of the highest quality. I would suggest them to anyone in need of a digital marketing agency.
    review-image

    lyndsey shiels