Search Ads

These are the ads that show up on the search engine result pages (SERPs), typically at the top and bottom. For instance, with Google, they will pop up with the tag “ad" indicating that it is paid content. Here, they are created using Google Ads. Note that these ads don’t have images, and only contain text.

The choice of keyword used with the search ad will be a key determinant of its effectiveness. For you to score more leads and get a higher ROI from the ad, it needs to have relevant keywords. For instance, using long-tail keywords here like “Dentist clinic in Dublin" will end up driving more interested leads to the business, while simultaneously keeping the cost per click low.

The placement of the ad is dependent on the quality score and bid amount.

  • Quality score is basically how much Google will rate your ad, looking at factors such as the relevancy of the ad and its clickthrough rate, in order to return the optimal result for the search query made by the user. The higher the quality score, the better the ad position.
  • The bid will depend on the performance of the auction. When configuring the ad, one sets a maximum bid, which is the max amount that you'll be willing to spend whenever the ad is clicked.

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    Our PPC team will set up ads for your business that have been tailored to drive leads to your website and give you more value for every penny spent on them.

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    Our end-to-end content marketing services engage audiences and support commercial goals across all channels for successful content marketing.

    Paid Ads
    PPC campaign is fairly simple to start with and to spend some money but to ensure success,
    Social Media Ads
    These are developed for the different social media feeds, and are a great way to get more brand discovery,
    Facebook Ads
    How are your digital marketing efforts fairing? 1 in 3 companies in a report published by HubSpot listed Facebook ads as their best ROI provider,
    Instagram Ads
    SaltMarketing Instagram marketing team keeps up to date with the latest algorithm changes and industry updates, and employs best practices to grow your business.
    LinkedIn Ads
    We cater to the different ad formats on LinkedIn, including: sponsored content that appears within the feed of LinkedIn users as they scroll through posts from their connections;
    YouTube Ads
    There are plenty of reasons why YouTube should be part of your digital marketing strategy. For starters,
    Amazon Ads
    Every PPC campaign needs to be tailored to its platform, and the same case applies to Amazon ads. Before you go ahead and plough your money into the process,
    Google Ads
    Google Remarketing Ads
    The goal here is to reengage your website's visitors. When people land on your site from search engines or social media platforms,
    Google Display Ads
    These are the ads that will show up on Google's partner websites. Unlike search ads, these can include both photos and text.

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