The growth of the eCommerce industry has been accelerated by the coronavirus pandemic. In 2021, having an online presence is going to be even more crucial for businesses. Otherwise, sales could lag and it will be difficult to grow revenue. A good web design is a very important tool for eCommerce business growth. Every aspect of the business, from the logo, appearance, to usability, should be designed for maximum user experience. Considering that your website is the anchor of your digital marketing efforts, a poor web design can stagnate your business.
A conversion-focused web design will attract more visitors to your website and increase lead generation. Getting your web design right will boost customer trust and profits. These tips will improve your web design and increase sales:
1.Offer Value Proposition
You can sell products on your website by either telling consumers what they’re getting or the benefits they’ll derive from your products. You can either for feature listing or value proposition respectively. Value proposition refers to a summary of why consumers should choose your products. It identifies the challenges faced by your consumers and highlights how your products will solve the problem.
While feature listing is also effective, you should ensure that your website has a value proposition for your products. A properly communicated value proposition will attract buyers to your website and guide them through the sales funnel to conversion.
2. Optimize Your Website For Mobile
According to Statista, Ireland will have a smartphone penetration rate of 78.59 percent by 2022. This is a market segment you don’t want to ignore if your eCommerce business is to grow. It’s therefore important to ensure that your website is well optimized for mobile devices. Some of the ways of optimizing your website for mobile devices include:
- Ensure that your signup forms are simple and easy-to-use
- Always include clickable buttons
- Improve your website loading speed
- Optimize your images for mobile devices
- Make interface actions effortless and efficient
- Have concise titles and meta descriptions
When designing your website, you should think of mobile devices first. A cluttered website will overwhelm your mobile visitors and scare them away. High bounce rates will not only affect your lead generation but also search engine results page ranking.
3. Create Compelling content
To keep visitors on your website, you need to have compelling and engaging content. This makes it easier for your visitors to understand your brand and the value you offer to them. It also establishes your brand as an authority in your niche and makes it trustworthy. Create how-to guides, infographics, and other content that’s relevant to your target market. You should particularly ensure that the content on your homepage can efficiently attract and keep visitors on your website.
4. Have an Effective Call-To-Action
Call-to-action (CTA) buttons can make a huge difference on your website. They can make or break the visitor’s experience on your website. All you need are a relevant and effective CTA. The trick is to use only one CTA per page and make the process as simple as possible. Several CTAs on a single page can overwhelm your visitors and make it hard for them to make a decision. It also makes you seem only interested in increasing your sales and not offering them value.
5. Leverage White Spaces
Most website design Dublin clients are usually worried about having white spaces on their sites. Others see the spaces as an opportunity to advertise their services more. But a white space is an essential component of a good web design. You can leverage it to increase your visitors and lead generation. White spaces enable your content to become more legible and make it easier for visitors to focus on the elements surrounding the text.
White spaces can help in increasing user attention by up to 20 percent. They also give your website a modern, fresh, and open feel that resonates well with your web visitors. But you should be cautious so that your white space doesn’t eat up so much space. If your white space takes up too much space, it might strike out valuable information.
6. Add Trust Elements
Elements such as online reviews, customer testimonials, and case studies show visitors that you deliver on your promises and can be trusted. Publishing these on your website can tremendously help in growing your eCommerce business. Logos and badges, such as a secure checkout badge, also help to build customer trust by showing that you have the necessary skills or qualifications.
Get Quality Help from the Pros
There are also other tips you could also use to increase your online sales. These include making it easier for your visitors to find help on your website by using chatbots, ensuring you have a secure website, using hyperlink differentiation, and segmenting key information with bullet points. A deep analysis of your website can help you to identify your areas of weakness so you can improve. This is why a periodical website audit is recommended to give you a competitive edge.
These tips can help you to improve your website traffic, increase your lead generation and conversion rates, and grow your eCommerce business in 2021. Our expert web designers and developers can help you to grow your brand. If you’re looking for a website design Dublin team you can trust to grow your brand, get in touch with Salt Marketing today.