Business is moving online. With internet and smartphone penetration at 83 and 71 percent respectively, the Irish eCommerce industry is worth €7 billion. This is expected to grow at a compound rate of 8.6 percent by the end of 2021. Businesses need to leverage online marketing to grow or risk being left behind. The problem for most eCommerce businesses, especially small and medium enterprises, is that there are so many options when it comes to digital marketing. It can be overwhelming.
It’s difficult to figure out how to run your digital marketing campaigns without losing the focus on the other aspects of business operations. You need someone to help you make sense of it all, prioritize channels that are more rewarding, and support your online marketing journey. That’s where a digital marketing coach comes. Digital marketing coaches ensure you have the clarity to grow your online business.
Signs You Need a Digital Marketing Coach
Digital marketing can be very effective in growing your brand. But it has to be done right to bear results. When you’re just starting out, it can be frustrating trying to make everything work out for you. Instead of fumbling about, you should consider hiring a digital marketing coach to develop your digital marketing campaigns.
How do you know it’s time to call in help? These are the signs that it’s time to bring on board a digital marketing coach:
1. You can’t determine your target audience
When it comes to digital marketing, it isn’t advisable to cast wide your nets and hope they catch something. It’s a waste of resources and you’ll hardly realize any return on investment (ROI). It’s impossible to effectively carry out digital marketing campaigns if you don’t know who you’re targeting. You need to do extensive market research to determine your audiences and how to target them. An experienced digital marketer can help with this.
2. You have an outdated website
An old and outdated website will negatively impact your marketing efforts. No matter how many leads you get, you’ll always have low conversion rates if you’re using an outdated website. You need to regularly review and update your website. A digital marketing coach will help to review your web design and ensure that it’s appealing to users and the content is up-to-date and relevant.
3. You don’t monitor your marketing campaigns
You can’t tell how your marketing campaigns are performing if you’re not measuring the results. You need a professional to monitor your campaigns and measure the metrics so you have an idea of how your business is performing. Measuring your marketing campaigns also enables you to make business decisions based on data and insights.
4. Limited social media presence
Social media networks have provided a platform for brands to interact with their customers and learn how they can serve them better. It also allows you control of the online narrative about your brand. But not every brand finds it easy to establish their presence and find a voice on social media. If you’re one of such brands, then you need help with establishing your social media presence.
5. You don’t see business growth
Even with all the above taken care of, some businesses still fail to realize any significant growth from their digital marketing campaigns. In case you run into such problems, then you need a deeper audit of your digital marketing strategy. Does your website have these 12 smart features that attract traffic and improve conversion rates? Working with a digital marketing coach can help you to easily develop a winning online marketing strategy.
Benefits of Working With a Digital Marketing Coach
When you’re just starting out on eCommerce, it’s understandable when you don’t know how to manoeuvre the world of digital marketing. But you shouldn’t lose out on the opportunities it brings due to lack of online marketing knowledge. Once you lose your competitive edge, you’ll play catchup for a long time. That’s why you need to hire a marketing professional to assist you. Some of the benefits you’ll get from working with one include:
1. Save time for other business operations
Running an eCommerce requires total dedication to be able to meet customers’ needs. So does digital marketing. Having both on your hands can be quite overwhelming, especially if you’re just starting out. Hiring a digital marketing coach would enable you to do comprehensive market research and develop an effective marketing strategy. Besides that, they are always updated on the latest trends in the digital marketing space.
2. Better online marketing strategy
Another benefit of working with a coach is they’ll advise you on what will work for your marketing campaigns and what will not. They have experience in the field and will help you to follow industry best practices for effective marketing. This ensures that you develop an effective digital marketing strategy for your campaigns and optimize their performances.
Instead of fumbling about trying to figure out what works and what doesn’t, it would be great to have someone who knows tried and tested methods that guarantee you maximum ROI. In the cutthroat world of business, no one will wait for you to figure things out.
3. Utilize your resources well
Nobody wants to put their time, money, and energy into the wrong online marketing strategies and platforms. But that’s the situation most businesses, especially startups, find themselves in. With a digital marketing coach, you’ll be able to channel your resources on effective strategies and platforms that work for your business. This will give you an edge over your competitors.
The advice and input from a professional coach will also help you to carry out cost-effective marketing campaigns for maximum ROI. Even with the right strategies and platforms, you can still find cost-saving tricks from established online marketing experts quite handy. It frees up your budget which you can channel to other areas of the business.
4. Increased chances of conducting successful digital marketing campaigns
One of the best feelings in business is seeing your marketing efforts pay off and your customer base grow. It’s satisfying. It’s important to be able to generate leads and convert them into paying customers. So if you’re yet to grasp digital marketing, it’s best to hire a coach to help you through it. They’ll be able to clarify your branding message, define a realistic marketing strategy, implement to the right online mediums, and create the perfect customer journey for effective marketing campaigns. Additionally, they’ll advise the best software solutions for marketing automation.
If you’re just starting out, it’s quite difficult to handle all your digital marketing campaigns by yourself. You shouldn’t be afraid to reach out for help. At the end of the day, what’s important is that you have a strong social media presence, have an updated and optimized website, and be able to generate high-quality leads that convert. Businesses regularly hire digital marketing experts to help with their campaigns. A coach will help you realize all the benefits listed above.
If you’re looking for a digital marketing coach, get in touch with us to start your journey to digital marketing independence. We have years of experience in digital marketing and will help to take your business to the next level.