Having an in-house digital marketing team is always a great idea that can bring immense success to your brand. They perfectly understand the industry you operate in, know the business inside and out, interact with all your departments, and have intricate knowledge of your marketing needs.
But there comes a time when you need an expert hand for your digital marketing needs. Digital marketing can sometimes be too much for in-house marketers to handle. It’s impossible for small marketing teams to take on everything and make it work. Outsourcing your digital marketing needs to an expert digital marketing agency will open up your business to new growth opportunities you can leverage. It allows you to get more done in less time without the expense of hiring more full-time marketers.
When Should You Outsource Digital Marketing Services?
Outsourcing digital marketing services to experts means handing over profitable marketing functions to someone who can get you the results you need. The big question is, when is it the right time to outsource digital marketing services for your business?
Let’s dive into reasons why you should hire a digital marketing expert for your business:
1. Your marketing team is stretched
Today, digital marketing is one of the most versatile areas of business operations. There’s always something new every day. It has a lot of moving pieces that can be challenging for a small team to manage. Most businesses, especially small and medium enterprises (SMEs), easily get overwhelmed with how demanding digital marketing is.
Having your in-house team handle content marketing, pay-per-click (PPC) advertising, and social media marketing among other aspects of digital marketing can lead to your campaigns always behind schedule. You can make your work easier by unloading this burden to a digital marketing agency so you can focus on growing your business.
2. You’re preparing for digital growth
In 2021, the number of Irish businesses with an online presence increased from 79 per cent in the previous year to 82 per cent. Data from the Central Statistics Office (CSO) showed that 40 per cent of businesses conducted sales electronically. If you’re one of the enterprises looking to leverage the digital space for business growth, then you shouldn’t take chances with your digital marketing strategy.
Entering a high-growth phase will require a robust digital marketing strategy, especially if the goal is customer acquisition. An experienced digital marketing agency will be able to deliver an aggressive marketing push that your business needs. With our agency’s support, you’ll not only be able to execute your marketing campaigns faster but also more efficiently for maximum return on investment.
3. You tend to focus on tasks instead of strategy
If you’re more focused on the tasks over strategy, you need to bring in an expert. It’s a huge problem if your team is stuck on executing day-to-day tasks without being able to connect them to the overall marketing goal. Outsourcing digital marketing services enables you to think about the bigger picture. It simply stops being about getting stuff done and starts being about doing the right stuff that has an impact.
4. It’s impossible to have all the necessary digital marketing skills in-house
It’s almost impossible to have the necessary digital marketing skills in-house. Even large corporations have budgetary limits. Instead of doing trial and error with a segment as crucial as digital marketing, it’s much better to just outsource the services. Outsourcing gives you access to a group of people with specialized skills your team doesn’t have.
Digital marketing agencies also stay updated on the latest industry trends and tactics that can help your business.
5. Get outside perspective while saving money
If you want to keep your in-house team updated on the latest digital marketing trends, you’ll have to periodically enroll them in seminars and workshops. This is about every six months considering how fast-evolving the industry is. It costs money, a lot of it.
Why not save money by engaging professionals who are already well-versed in industry standards and best practices? Digital marketing agencies have years of experience in the field and know what works, and what doesn’t. We develop digital marketing plans that create brand awareness and drive revenue. We also deploy the latest marketing tools available.
Factors To Consider When Outsourcing Digital Marketing Services
Outsourcing your digital marketing needs also offers you higher flexibility, access to multiple services, the ability to create interactive campaigns, and increased accountability. But how do you ensure that you partner with the right digital marketing agency for your business?
Here are a few factors you should consider when outsourcing digital marketing services:
Accountability and Transparency: Your digital marketing service provider should be able to give you a complete breakdown of their services. You deserve to know exactly what you’re getting for your investment. This includes detailed pricing information, a concrete service description, and an outline of how frequent you’ll receive progress reports.
Portfolios and Case Studies: Eighty-nine per cent of consumers worldwide read online reviews before paying for a product. Digital marketing companies worth their salt will provide social proof of their capabilities in the form of client testimonials, online portfolios, and case studies.
The Resources and Technology: You should also consider the resources and technology the company has at its disposal. These have an impact on time management and output quality. For example, if you’re looking for web development services, which frameworks and languages are the agency comfortable with?
Reputation: You need to partner with a company that can deliver top-notch services, meet the set deadlines, and offer excellent customer service. This is why an agency’s reputation is important and you should verify before signing any contract. Ask for references, do an online background check, and check their website and review platforms for client feedback.
Turnkey Marketing Solutions: Lastly, and most importantly, you should work with a digital marketing agency that offers turnkey marketing solutions. This means they’re a full-service agency that provides all digital marketing services, from web development to search engine optimization (SEO), social media marketing, content marketing, and PPC advertising. Even if you’re only looking for one service, it’s still helpful to partner with a full-service agency. This gives you the opportunity to scale and adapt your marketing according to your business needs.
Case Studies
1. The Acting Academy
Acting Academy has been providing Irish citizens with drama, dance, and singing lessons since 2003. Children between the ages of four and 15 attend the classes in Swords, Balbriggan, and Dunshaughlin.
For the September 2021 intake, the Academy needed a digital marketing campaign that would see an increase in enrollments. It’s in a competitive industry that calls for a unique ad strategy that would put school ahead of its competitors. Salt Marketing developed a digital marketing strategy that covered four areas:
Web development
Search engine optimization (SEO)
Social media marketing
YouTube marketing
In just one month, the Academy achieved 44,118 impressions, a reach of 26,105, and 23 high-quality leads while reducing its cost per lead to €11.49. The entire campaign only cost €264.33.
You can read more specific results of the social media marketing campaign here.
2. Quigley Financial Brokers
Quigley Financial Brokers provides insurance, investment, mortgage advice, wealth management, and pension-related services targeted at private citizens and businesses.
However, it had a poor website that led to high bounce rates and a negative brand perception. Its user interface was wanting, there was little product clarity, and the brand didn’t offer a value proposition to set it apart from competitors.
We took on the project with the goal of updating the website’s content, performing both on-page and off-page SEO, and including effective Call-To-Actions (CTAs). The project is still ongoing, but Quigley Financial Brokers is already reporting an increase in its conversion rates.
See How Salt Marketing Can Help To Improve Your Brand Visibility
You should partner with the best digital marketing agency in Ireland.
We will oversee your online marketing campaigns so you can focus on running the business. We guarantee you three things:
Brand visibility
High-quality lead generation and nurturing
High conversion rates
Get in touch with us today.
