Since the emergence of YouTube in 2005, content marketing has majorly shifted towards video streaming. As individuals and businesses leveraged YouTube, other video platforms such as Facebook, Instagram and Snapchat rose and revolutionised video marketing. Today, 80% of online content is about video marketing. It is also projected that by 2022, video traffic will make up nearly 82% of the internet traffic. As of 2017, it was 75% according to a report from Cisco. Video marketing gives your business an opportunity to connect with audiences in a real and authentic manner and evoke raw emotions in them. In case you are still not convinced, here are some key reasons why you need to embrace video marketing services for your business:
The world is moving to video marketing
In business, you either evolve with the changes or fizzle out. By 2017, video traffic already made up a whopping 75% of the total internet traffic. This means that if you haven’t already embraced video marketing, you are lagging behind your competitors who are. With the number expected to rise by 7% by 2022, you cannot afford to lag behind anymore. Running a business is a rigorous task that leaves little time for business owners to engage in video marketing. That’s why you need the services of a top video marketing agency in Ireland to help your business keep up with the latest trends.
Go where your audiences are
With over 2 billion users, Facebook has an average engagement rate of 6.13% for video content. According to reports, 60% of Americans consume Facebook’s video content. This number is only rivaled by YouTube, with Instagram coming third. Twitter also introduced a video product that is ideal for connecting with and engaging your audiences. The bottom line is that online audiences are consuming video content more and more and if you want to engage with them, you have to move to where they are instead of waiting for them to come to you. All you need to do is research how each video content platform will best serve your business needs. If you do this, you will have everything else figured out.
Enjoy an authentic connection with your audiences
Video marketing can help bring your brand to life by enabling you to have an immediate and authentic connection with your audiences. Videos will take your audience engagement to levels that texts can’t. These audiences can even give you feedback in real time. Besides, reports indicate that 95% of your audience are likely to remember your message if it is in visual form. Only 10% will be able to remember written text. This is because video content stimulates both visual and auditory senses. Video marketing makes use of great storytelling and easily digestible information to create an authentic connection with audiences. Consumers are likely to embrace brands that speak directly to them and seem authentic.
Search engines love videos
You might already know that search engine optimisation is the best marketing strategy to use for positioning your brand before consumers. Search engines such as Google are transforming their search landscapes to prioritise search results that contain unique content such as videos. ThIs is no surprise. YouTube, the biggest video content, is owned by Google, the largest search engine in the world. Video marketing will help you to drive more organic traffic to your website. It will also reduce the bounce rate by retaining your web visitors longer.
Since consumers are busy with their lives and have shorter attention spans for long-form texts, video marketing gives you the opportunity to pass them a message within minutes. You can get your message across quickly and efficiently. We offer the best video marketing services in Dublin; get in touch with us for an effective video marketing strategy.